Full Description
Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing.
Contents
List of figuresList of abbreviationsAcknowledgementsAbout the authorsIntroductionPart 1: From Science 2.0 (2000-2010) ...IntroductionChapter 1: The Web 2.0 revolution and the promise of Science 2.0Abstract:The web as a platform: web services, the cloud and the appHarnessing collective intelligenceData as the 'next Intel Inside'Chapter 2: The state of Science 2.0Abstract:A reluctance to changeScepticism about the promise of Science 2.0The lack of a supportive environmentConclusionPart 2: ... and Pharma 2.0 ...IntroductionChapter 3: Health 2.0 and beyondAbstract:2.0 becomes social mediaBig promises: is there a pot of gold?Leading Health 2.0 and social media sites and applicationsChapter 4: The digital pharma industryAbstract:The pharma industry adopts ...The pharma industry watches ...The pharma industry remains cautious: the dark face of SoMePart 3: ... to Pharma 3.0 (2010-)IntroductionChapter 5: The semantic search in life sciencesAbstract:Semantic? What's this?What do researchers expect?A survey of biomedical semantic interfacesThe future will be semanticThe semantic for pharmasChapter 6: Enterprise 2.0 and Web 3.0Abstract:Enterprise 2.0MS SharePoint 2010And the next revolutions are?ConclusionChapter 7: The next 3.0Abstract:Science 3.0Pharma 3.0Big STM 3.0ConclusionReferencesIndex
