Chinese TV in the Netflix Era (Anthem Series on Television Studies)

Xu), Xu Xiaying (Richard (EDT)/ Hui, Liu (EDT)

Anthem Press（2023/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 100 p.
• 言語 ENG
• 商品コード 9781839987052
• DDC分類 791.450951

Full Description

Subscription-video-on-demand (SVOD) services are available on many online video-streaming platforms (VSPs) in China, such as iQiyi, Youku and Tencent Video, backed by Baidu, Alibaba and Tencent groups (BAT), respectively. The video content on these platforms can be the same shows as those broadcasted on national or provincial television stations or originally produced and exclusively streamed on the VSP. Meanwhile, VSPs purchase the distribution rights of foreign films and television series to enrich the content pool. This book aims to provide an account of Chinese television, particularly online drama series, or webisodes, with an awareness of the existence and competition of Netflix, covering topics on business strategies of VSPs, original content production trends, trans-media stories telling cases, audience behaviors and practitioner insight.

Contents

Introduction Xiaying Xu; Chapter 1. Webisode Distribution and Globalization Strategies of Video-Streaming Platforms: Taking iQIYI as an Example Zhixia Mo and Hui Liu; Chapter 2. The Production of High-Quality Homemade Short Dramas on Chinese Networks: The Example of iQIYI's Mist Theater Jia Xian and Qinqin Ren; Chapter 3. What Are They Bullet-Screening About? A Content Analysis of Bullet Screen Comments about Crime Crackdown (2021) Xiaying Xu and Qingyuan Zhao; Chapter 4. Content, Platforms and Distribution: Challenges and Prospect in the Field of Webisode Productions Wei Jiang and Pengcheng Zhou; Notes on Contributors; Index