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Full Description
Understanding how food is communicated through media and campaigns is key to shaping sustainable food practices.
Food and Sustainability presents a comprehensive, interdisciplinary approach to food studies by gathering voices from communications, sociology, ethnology, and even fashion. This edited collection maps the intersections of food, sustainability, and responsibility, with contributions that analyse professional chefs, media portrayals, and food security issues. The first section explores the nuances of food sustainability in media, gender dynamics, and lived experiences, while the second focuses on how public relations advances a culture of responsibility across societal contexts—from health campaigns to corporate practices and educational efforts.
With its dual focus on empirical analysis and innovative methodologies, this study expands both theoretical and practical approaches to food communication in a changing world.
Contents
Introduction: Power of Sustainability and Promises of the Culture of Responsibility; Martina Topić-Rutherford and Marija Geiger Zeman
Communicating Food Matters
Chapter 1. Purity and Danger/Male and Female/Economy and Environment: Communication of Binaries Related to Food and Gender; Mirela Holy
Chapter 2. Creativity and Gender in the Cooking World: A Sociological Overview of (Un)creative Media Representation of Professional Chefs; Marija Geiger Zeman, Zdenko Zeman, and Geran-Marko Miletić
Chapter 3. 'It Bugs Me': Bizarre Foods with Andrew Zimmern; Melissa Beattie
Chapter 4. Food as a Visual Practice: Fashion Design and Communication in Vegan Food Trends; Petra Krpan
Promoting Culture of Responsibility: Food and Public Relations
Chapter 5. 'Go Easy with Bread, Eat Potatoes Instead' - Food Rationing Behavioural Change Campaign of the UK Government (1940-1954); Martina Topić-Rutherford
Chapter 6. Savouring Truth: Exposing Disinformation in the World of Alternative Meats; Courtney D. Boman and Erika J. Schneider
Chapter 7. How Public Relations Can Provide a Socially Responsible Lens for Collective Management of Water Risks; Matthew S. VanDyke
Chapter 8. What's the 'Right' Thing to do? How Ethical Expectations for CSR Influence Company Support; Lucinda Austin, Barbara Miller Gaither, and Seoyeon Kim
Chapter 9. Gen Z Insights on Food Waste Reduction, Yellow Sticker Shopping, and Sustainability Communication; Anca Anton
Sustainability in the Age of Climate Change
Chapter 10. Building Sustainable Futures: Food (In)Security and Sustainability as Flourishing in Higher Education; Megan K. Schraedley
Chapter 11. Fibs, Fiction, and Facts: The Visual Construction of Ocean Sustainability within the Context of the Climate Crisis; Grace Omondi and Anders Nilsen
Chapter 12. Developing a Public Relations Element in Climate Change University Curricula: Challenges for Higher Education; Michal Chmiel
