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Full Description
Sustainable Tourism: Entrepreneurship Innovations and Strategies explores the evolving landscape of tourism meeting the pressing need for sustainability. Chapters examine how entrepreneurial ventures are harnessing current trends to create eco-conscious opportunities that benefit both businesses and local communities.
Emerging entrepreneurial trends are unpacked along with the strategic opportunities that arise from adopting sustainable practices. It explores how entrepreneurs can align their ventures with evolving consumer preferences for eco-friendly travel while creating impactful, enduring business models. Through a blend of case studies, strategic models, and real-world examples, Sustainable Tourism offers readers a comprehensive guide to shaping a responsible and profitable tourism business.
Addressing themes like responsible tourism, community engagement, and technology-driven solutions, this book empowers readers to navigate the complexities of the tourism market. Entrepreneurs, tourism professionals, and industry stakeholders will find a wealth of opportunities to innovate, lead, and thrive in a sustainable future. Whether you are a business leader, academic, or policy maker, this guide will inspire you to seize opportunities while fostering a sustainable tourism ecosystem.
Contents
Foreword; Furqan Qamar
Chapter 1. Understanding Tourism Entrepreneurship: Key Concepts and Insights; Poonam Khurana, Renuka Kapoor, and Madhu Arora
Chapter 2. Adopting the Triple Bottom Line (TBL) Model for Sustainable Tourism: An Analysis of Economic, Social, and Environmental Impacts in Northeast India; Indrajit Dutta and Meenu
Chapter 3. Sustainability and Tourism Entrepreneurship: Challenges and Motivations of Women Entrepreneurs; Priyanka Chadha, Gitanjali Upadhaya, and Manpreet Arora
Chapter 4. Experiential Tourism Business Models: Theoretical Exploration and Model Testing; Mourad Aarabe, Nouhaila Ben Khizzou, Naoual Bouhtati, Lhoussaine Alla, and Ahmed Benjelloun
Chapter 5. Community Resilience, Social Value and the Jackie Clarke Collection; Mary O'Keeffe
Chapter 6. Marketing for Change: Innovative Strategies for Entrepreneurs to Foster Sustainable Tourism; Zhang Zhanyue
Chapter 7. Cultural Sustainability: Managing Heritage Monuments for Responsible Tourism Entrepreneurship; Rahul Kaundal
Chapter 8. Innovation, Business Incubation and Skill Development in Startup Ecosystem: A Scientometric Review of Global Research; Vaishali Dhiman and Manpreet Arora
Chapter 9. Entrepreneurship Opportunities in Adventure Tourism: Insights from a Bibliometric Study; Animesh Kumar Sharma, Rahul Sharma, and Rajesh Verma
Chapter 10. Integrating Sustainability and Responsible Entrepreneurship in Creative Tourism: Trends, Challenges, and Best Practices; Ishani Sharma and Arun Aggarwal
Chapter 11. Financing Sustainable Tourism Ventures: Innovative Financial Models and Strategies; Syeda Tayyaba Ijaz
Chapter 12. Harnessing Innovation: Effective Marketing Strategies and Implementation Challenges for Tourism Entrepreneurs; Barkha and Manisha Soni
Chapter 13. The Emotional Landscape of Tourism Startups: A Literature Review on Entrepreneurial Challenges and Employee Well-being; Anu Sohal and Manpreet Arora
Chapter 14. Digital Horizons: A Review on Unleashing the Role of Emerging Technologies in Transforming Sustainable Tourism; Kanika, Sanjeev Kumar Sharma, and Upasna Joshi Sethi
