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Full Description
Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrant's Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and provides a comprehensive introduction for career starters in this exciting profession.
Discover the key skills for success:
• Interpersonal Skills: Build and maintain strong relationships
• Creativity and Imagination: Innovate and think outside the box
• Empathy: Understand and connect with your target audience
• Resilience: Thrive under pressure
• Persuasion: Craft compelling arguments
Master practical skills critical for PR professionals:
• Writing: Excel in creating engaging content.
• Visualisation: Envision and describe events in a compelling manner
• Analytical Ability: Distil key facts and present them effectively.
• Organisational Skills: Stay prepared and responsive in a fast-paced environment.
This indispensable guide equips those interested in pursuing a career in the PR and Communications industry with the knowledge and skills needed to excel in such dynamic environments. Whether you're new to the field or looking to refine your expertise, Adrian Wheeler's insights will help you flourish.
Contents
Chapter 1. PR and communications - A great career choice
Chapter 2. Are you right for PR? Is PR right for you?
Chapter 3. The core skills you need to have - or acquire
Chapter 4. The PR and communications landscape
Chapter 5. Working in PR and communications - What it's like
Chapter 6. How to choose your entry-point
Chapter 7. Do you need qualifications or a degree?
Chapter 8. Early days - How to shine
Chapter 9. Developing your personal brand
Chapter 10. Becoming a specialist - or not
Chapter 11. Individuals and team-players
Chapter 12. How to develop your PR and communications skills
Chapter 13. Will you be rich? The financial side
Chapter 14. Typical questions
