Understanding Video Activism on Social Media

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Understanding Video Activism on Social Media

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  • 製本 Hardcover:ハードカバー版／ページ数 234 p.
  • 言語 ENG
  • 商品コード 9781835950821
  • DDC分類 322.40285

Full Description

What political power do videos on social media have? In what ways do they exert influence, shape publics and change political life? And how can committed civil society actors in this field assert themselves against hegemonic discourses, commercial interests, anti-democratic agitation, and authoritarian propaganda? These questions are being debated intensely as social media increasingly dominate global information flows, and videos increasingly dominate social media.

Understanding video activism seems particularly relevant at a time when the internet is undergoing fundamental disruptions. The forms, practices, and opportunities of activism depend on its media environment, which now is changing rapidly and profoundly in terms of its technological basis, ownership, legal regulations, and governmental control.

Contents

List of Figures 

Acknowledgments 

Introduction: The Power of Video Activism 

 

1. The Media Logics of Video Activism: Frames, Forms, and Platforms

Political Contexts and Frames of Video Activism

Common Forms and Types of Activist Videos

The System of Social Media Platforms 

The Platform System in the Age of the Splinternet 

How to Outsmart Platforms: The Most Boring Viral Video 

 

2. Trajectories of Video Activism: Past and Present 

Demanding Representation, Criticizing Capitalism 

Participation and a Voice of One's Own 

Political Aesthetics 

The Role of Media Technology in the History of Video Activism 

Videos Everywhere: Between Empowerment and Disillusionment 

 

3. The Impact of Political Videos: Attention, Affect, Action 

Pathways to Impact 

Competing for Attention, Overcoming Obstacles 

Image Wars in the Discourse on Migration 

Political Emotions and the Different Audiences of Activism 

 

4. Activist Video Strategies: From Creation to Networking 

Video Aesthetics and Spreadability: A Variety of Effective Forms 

The Dynamics of Distribution: Networked Attention and Emergent Narratives

General Video Strategies in the Climate Crisis Discourse 

A Case of Strategic Provocation: Rezo's "Destruction of the CDU" 

 

5. The Diversity of Video Activists: Practices and Communities 

Small Media Collectives: Committed and Counterpublic 

Influencer Networks: Hybrid and Hypervisible 

Large NGOs: Established and Evolving 

Hashtag Movements: Polyphonic and Unpredictable 

Embracing the Diversity of Video Activism 

 

6. Video Activism and the Public Sphere: Creating Counterpublics 

Publics and Counterpublics 

Creating Counterpublics: The Case of Black Lives Matter 

Expanding the Democratic Public Sphere 

 

7. Video Activism in Times of Upheaval: Toward Diversity in Solidarity

Video Activism at War: Changing Contexts, Shifting Roles 

Video Activism Under Pressure 

A Plea for Diversity in Solidarity 

 

Notes 

Media References 

Bibliography