Full Description
Advancement in Medical and Wellness Tourism, Volume 2 delves into how innovation and human creativity are reshaping the way of travel for health care. This book explains how technology, creativity, and entrepreneurial spirit are transforming the way people seek wellness beyond borders. The edited book highlights new opportunities, challenges, and solutions shaping the medical tourism industry today.
With global case studies and insights into emerging markets—particularly in Asia—it provides a nuanced analysis of how destinations are reimagined and marketed to meet the needs of health-conscious travellers. Students, researchers, policymakers, healthcare professionals, and industry leaders, will find it a critical resource for understanding the global trends, challenges, and opportunities in one of the fastest-growing segments of the tourism industry.
Contents
Chapter 1. Medical and Wellness Tourism in Bangladesh: A State of Art; Md. Wasiul Islam, Shakil Ahmed, and Md. Mahfuz Ur Rahman
Chapter 2. From Temples to Treatment: Medical Tourism as the New Pilgrimage in India; Dev Kumar Mandal, Shivangi Kashyap, Pravin Kumar, and Vivek Hamal
Chapter 3. Marketing and Consumer Behaviour in Medical Tourism: Traditional Approaches, Digital Strategies, and the Impact of Patient Experience; Gobinathan Manickam, Ihtisham Ullah, and Sidar Atalay Şimşek
Chapter 4. Understanding the Consumer Mindset in Medical and Wellness Tourism: A Marketing Perspective; Roshan Kumar Shiva, Geetha Manoharan, and Sanjeev Kumar
Chapter 5. Innovative Entrepreneurship in Medical Tourism: Bridging Healthcare and Hospitality; Versha Sharma, Priya Sharma, Ravinesh Mishra, Bhartendu Sharma, and Archana Kumari
Chapter 6. Tourist Guiding in the Context of Environmentally Friendly Sustainable Health Tourism; Seda Çiçekli Ayyildiz
Chapter 7. Sustainable Quality Practices in Medical Tourism: Balancing Profit, Ethics, and Patient Safety; Sangeeta Chaudhary, Pawan Kumar, and Rajiv Kumar
Chapter 8. Medical Professional Mobility: Reframing Medical Tourism to Include Professional Circulation, Labor Movement, and Telepresence; Babu George
Chapter 9. Artificial Intelligence, Robotics, and Beyond: The Future of Medical Tourism; Shelley Duggal, Ayan Basak, Ashish Dahiya, and Pranshu Chomplay
Chapter 10. Leveraging Artificial Intelligence for Transforming Medical Tourism: Opportunities, Challenges, and Entrepreneurial Perspectives; C.V. Suresh Babu, Yukesh Kumar P., and Thirumalai E.
Chapter 11. The Impact of E-Health Literacy on Patient Experiences in Medical Tourism; Hanife Gül Bozkurt
Chapter 12. Digital Innovations in Enhancing Women Entrepreneurial Activities in Medical Tourism; Anila Thomas
Chapter 13. AI-Driven Financial Decision-Making in Medical and Wellness Tourism: Revolutionizing Business Sustainability; Shallu Sehgal, A.V. Senthil Kumar, Mamta Devi Sharma, and Nitish Sehgal
Chapter 14. The Herbal Promise: Service Quality Attributes and Their Impact on Tourist Loyalty in Sri Lanka's Ayurveda Medical Tourism Sector; Suduweli Kondage Lathisha Jayangi Ramanayaka
Chapter 15. Exploration of Interlinkage Between Health Insurance Schemes and Medical Tourism in India: Opportunities and Challenges; Pooja Rani and Rupinder Kaur
Chapter 16. Impact of Social Media on Medical Tourist Decision-Making: Trends, Influences, and Insights; Subham Varshney and Ranbir Singh
