Full Description
Advancement in Medical and Wellness Tourism, Volume 1 delves into how innovation and human creativity are reshaping the way of travel for health care. This book explains how technology, creativity, and entrepreneurial spirit are transforming the way people seek wellness beyond borders. The edited book highlights new opportunities, challenges, and solutions shaping the medical tourism industry today.
With global case studies and insights into emerging markets—particularly in Asia—it provides a nuanced analysis of how destinations are reimagined and marketed to meet the needs of health-conscious travellers. Students, researchers, policymakers, healthcare professionals, and industry leaders, will find it a critical resource for understanding the global trends, challenges, and opportunities in one of the fastest-growing segments of the tourism industry.
Contents
Chapter 1. Travel for Health and Wellness: The Diverse Types and Forms of Nature-Based Health Tourism; Rakotoarisoa Maminirina Fenitra, Rakotoarisoa Maminiaina Heritiana Sedera, Rakotovao Manovosoa Finaritra, Cheryl Marlitta Stefia, and Ansar Abbas
Chapter 2. Enhancing Wellness Tourism: Synergizing Hospitality and Technology for Holistic Guest Well-Being; Shivansu Sachan, Ankit Kumar, and Aishwarya Arya
Chapter 3. The Quest for Healing on Ecological Routes; Hande Akyurt Kurnaz
Chapter 4. Myopia in Wellness Tourism; Fatma Ahmed Ragab
Chapter 5. Calm's Canvas: Changing Wellness Travel in India Supported by Artistic Technologies; Sarita Bhardwaj and Ajay Prakash Jaiswal
Chapter 6. Marketing and Consumer Behavior: Jakarta Healthy with Health Mobile Application; Ali Faik and Tiurida Lily Anita
Chapter 7. How Perceived Value Influences Millennial Wellness Travel Decisions: Insights from Uttarakhand Region; Amit Tariyal and Abhay Chamoli
Chapter 8. Eco-Wellness Tourism as a Pathway towards Sustainability and Sustainable Development: The Ghanaian Perspective; Lateef Okikiola Olanipekun, Michael Adekunle Oderinde, Abraham Israel Ogbaji, Daniel Ameanyeawu, and Ophelia Delali Dogbe Zungbey
Chapter 9. Eco-Wellness Tourism: Integrating Sustainability with Holistic Well-Being; Arsheed Ahmad Ganie and Divya Jyoti Thakur
Chapter 10. Wellness Tourism in a Hyperconnected World: Balancing Innovation, Integrity, and Sustainability; Priyakrushna Mohanty, Safia Quadri, and Prakash Chandra Rout
Chapter 11. Wellness and Sustainability Tourism: Creating Paradises of Harmony and Responsibility; Divya Jyoti Thakur, Arsheed Ahmad Ganie, Naresh Thakur, and Firdous Ahmad Malik
Chapter 12. Empowering Women in Wellness Tourism: The Role of Technology in Entrepreneurship; Himanshu Pal, Atul Kumar Sharma, and Saurabh Dixit
Chapter 13. Impact of Esthetic and Entertainment Pleasure on Tourists' Quality of Life: A Moderating Role of Tourism Well-Being; Nazirullah, Ahmad Puad Mat Som, Mansoor Ali, Amer Hani Al-Kassem, Imran, Muhammad Jamil Anjum, and Irfan Nawaz
Chapter 14. Eco-Wellness Tourism in Kota: A Model for Sustainable Development; C.S. Surti Sharma, Anukrati Sharma, and Vivek Sharma
Chapter 15. The Role of Marketing and Consumer Psychology in Shaping Wellness Tourism; Gopali Dayal and Priya Sharma
Chapter 16. The Sociology of Wellness Tourism: Power, Place, and the Pursuit of Well-Being in Global Capitalism; Kushagra Garg
Chapter 17. The Rise of Wellness Tourism: Tradition, Innovation, and Future Perspectives; Jeetesh Kumar, Suresh Kumar Velayudhan Pillai, Neethiahnanthan Ari Ragavan, Ali Najeeb, and Nigora Bukharova
Chapter 18. The Wellness Wanderers: How Travel Is Becoming the New Prescription; Suman Lata
Chapter 19. The Prospect of Wellness Tourism in India; Moushumi Banerjee
Chapter 20. Wellness Tourism: Prospects and Challenges; Piali Haldar and Dev Kumar Mandal
