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Full Description
Design solutions across the Salesforce Customer 360 ecosystem with this definitive guide for Salesforce B2C solution architects, covering B2C Commerce, Service Cloud, Data Cloud, and Marketing Cloud
Key Features
Create a frictionless customer experience and a unified view of all touchpoints
Avoid expensive rework by getting your architecture right the first time
Use real-world scenarios and best practices to prepare for the B2C Solution Architect certification exam
Purchase of the print or Kindle book includes a free PDF eBook
Book DescriptionIn today's competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you'll gain a deeper understanding of the integration options and products that help you deliver value for organizations.
The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You'll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You'll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond.
By the end of this journey, you'll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement. What you will learn
Explore key Customer 360 products and their integration options
Choose the best integration architecture to unify data and experiences
Plan for requirements, design choices, and implementation sequences
Architect a single view of the customer to support service, marketing, and commerce
Integrate Customer 360 solutions into a single-source-of-truth solution
Orchestrate data and user flows to support functionality from multiple components
Understand the capabilities and design considerations for Data Cloud
Prepare for the B2C Solution Architect exam
Who this book is forThis book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It's primarily written for Salesforce technical architects, application/functional architects, integration architects, enterprise architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you should understand the fundamentals of data integration, APIs, and connected systems in general, along with knowledge of the basics of business-to-consumer (B2C) customer experiences.
Contents
Table of Contents
De-Mystifying Salesforce
Supporting Your Customers with Service Cloud
Direct-to-Consumer Selling with B2C Commerce
Engaging Customers with Marketing Cloud
Know Your Customer with Data Cloud (DC)
Salesforce Ecosystem - Building a Complete Solution
Role of a Solution Architect
Integration Architecture Options
Creating a 360o View of the Customer
Customizing for Common Business Needs
Enterprise Integration Strategies
Exam Preparation Tools and Techniques
Prerequisite Certifications
Commerce and Integration
Certification Scenarios
