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Full Description
The ebook edition of this title is Open Access and freely available to read online.
The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in Creating a Sustainable Competitive Position discuss how international firms work with sustainable strategies and their relationship with the society and environment while exploring the different opportunities and challenges.
While good transparent ethical behaviour improves a company's reputation and thus competitive position, unethical and/or illegitimate behaviour such as environmental exploitation and corruption can damage a firm's global reputation. Several case studies from different markets demonstrate how this sustainable competitive position can be achieved by international firms operating in a global market. Creating a Sustainable Competitive Position includes research-based cases highlighting different sustainability challenges as well as theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.
The extensive research within this volume of International Business and Management makes it an important read for both managers, leaders and researchers in the area of strategy, offering ways to stay ahead of the competition.
Contents
Chapter 1. Creating a sustainable competitive position through ethical behaviour; Pervez N. Ghauri, Ulf Elg, and Sara Melén Hånell
PART ONE: EXPLORING SUSTAINABILITY AND ETHICS
Chapter 2. Towards a global sustainability approach: Challenges and opportunities for multinationals; Ulf Elg and Pervez N. Ghauri
Chapter 3. Corporate fashion and circular economy - How to manage ethical challenges in marketing of B2B textiles; Sönnich Dahl Sönnichsen
Chapter 4. Global waste crisis and the role of innovations by global corporations; Shasha Zhao, Sarah Ku, and John Dilyard
Chapter 5. Sustainability as the source of competitive advantage. How sustainable is it?; Veronika Tarnovskaya
PART TWO: SWEDISH FIRMS WRESTLING WITH ETHICAL ISSUES
Chapter 6. Multinationals with a proactive CSR approach; Sara Melén Hånell, Daniel Tolstoy, and Veronika Tarnovskaya
Chapter 7. Ethical leadership in sustainable development: H&M and water management; Daniel Tolstoy, Sara Melén Hånell, and Veronika Tarnovskaya
Chapter 8. Swedish multinationals and sustainable innovations for transformation: The doughnut model; Saad Ghauri
Chapter 9. When institutional logics collide: How international firms navigate sustainability values in global markets; Annette Cerne and Ulf Elg
PART THREE: DRIVING ETHICS AND SUSTAINABILITY AROUND THE WORLD
Chapter 10. Panafrica: meeting the SDGs through a circular business model; Noémie Dominguez
Chapter 11. Sustainability and resilience in the Extended Value Chain: The Case of STMicroelectronics; Federica Sacco and Giovanna Magnani
Chapter 12. Does a sustainable orientation affect global consumers' relationships with international online brands?; Todd Drennan, Emilia Rovira Nordman, and Aswo Safari
Chapter 13. The EU's Sustainable Finance Platform: A new game plan in the quest for competitive advantage; Fredrik N G Andersson and Susanne Arvidsson
