Cases on Corporate Entrepreneurship in North America (Elgar Cases in Entrepreneurship)

Reed-Hislop, Marlene M. (EDT)/ Palich, Leslie E. (EDT)/ Norman, Patricia M. (EDT)

Edward Elgar Publishing Ltd（2025/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 156 p.
• 言語 ENG
• 商品コード 9781803929224

Full Description

This timely book analyzes cases of organizations in North America that have been identified as having been innovative in their operational strategies. From the introduction of electric cars and the launch of rockets into space, to T.I.A.A.'s proposed opening of the customer list to for-profits for the first time in its history, this book presents a wide range of entrepreneurial strategies employed by corporations. The book highlights that, despite facing significant roadblocks, these corporations have been pioneering in changing the way consumers live.

Key Features:

Provides a broad selection of cases
Features contributions from leading scholars
Includes teaching notes for each case to structure scholarly learning

Cases on Corporate Entrepreneurship in North America is a vital read for educators, academics and students of business, entrepreneurship, strategy and corporate governance. Business professionals will also benefit from the book's practical application.

Contents

Contents
Preface x
PART I PRODUCT INNOVATION
1 Nike: is the swoosh losing its foothold? 2
Rochelle R. Brunson
2 Tesla's innovative autopilot and the NHTSA 11
Marlene M. Reed-Hislop
3 Cirque du Soleil: Product Innovation and Financial
Contagion 20
Leslie E. Palich and Marlene M. Reed-Hislop
4 SpaceX: occupy Boca Chica then Mars? 37
Marlene M. Reed-Hislop
PART II MARKETING INNOVATION
5 TIAA: breaking new ground 48
Eric Swann and Travis Hardwick
6 Peloton exercise bike: sliding off the road? 57
Marlene M. Reed-Hislop
7 Ralph can a high-fashion brand succeed against
intense competition? 63
Rochelle R. Brunson
PART III BUSINESS MODEL INNOVATION
8 Amazon's drive for competitive dominance puts
Trader Joe's in the crosshairs 73
Leslie E. Palich and Marlene M. Reed-Hislop
9 Shopify: the anti-Amazon OR Amazon Partner? 87
Patricia M. Norman
10 Choosing to grow during an economic downturn: the
story of TCC multi-family interiors 99
Lee Grumbles and Travis Hardwick
PART IV TECHNOLOGY INNOVATION
11 A significant product development problem at Yahoo! 115
Leslie E. Palich and Patricia M. Norman
12 Magic leap: envisioning the next generation 129
Marlene M. Reed-Hislop, Rochelle R. Brunson,
and Zhao Hui Li Sell
13 Southwest Airlines: innovating a commercial airline 141
Marlene M. Reed-Hislop