- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
Focussing on radical and breakthrough innovation, Joe Tidd provides a crucial insight into over 50 years of research and experience, and illustrates how the pioneering work on innovation dynamics can offer a deeper understanding of radical innovation to inform future research, policy and practice. The book also identifies the distinct sources, organization, processes and outcomes of radical innovation, in contrast to conventional incremental business and management approaches.
Key Features:
draws upon a distinct interdisciplinary body of knowledge on radical innovation
illustrates conceptual models and practical methods to better understand and manage radical innovation
goes beyond business school incremental approaches to innovation, such as marketing and design-thinking
provides an argument for an iterative coupling process, between knowledge-push and demand-pull challenges and opportunities
The practical approach in this Advanced Introduction will provide an excellent resource for scholars and researchers in innovation management and policy, as well as managers responsible for creating, resourcing and managing radical innovations.
