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Full Description
Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.
This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the non-fulfilment of motivational needs. New insights, approaches and directions are set out for research on consumer vulnerabilities. The Review of Marketing Research continues its mission of systematically analyzing and presenting accumulated knowledge in the field of marketing as well as influencing future research by identifying areas that merit the attention of researchers.
Contents
Volume Editor's Introduction; Angela Y. Lee
Chapter 1. Aging and vulnerabilities in consumer information processing; Aimee Drolet, Tayler Bergstrom, and Ilana Brody
Chapter 2. Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy; Ronald Paul Hill and Girish Ramani
Chapter 3. Not knowing who I am: Implications for materialism and consumption behaviors; Marsha L. Richins
Chapter 4. From stigma to scarcity: On interpersonal and cognitive sources of vulnerability for Consumers in poverty; Nathan N. Cheek and Eldar Shafir
Chapter 5. The yin and yang of hard times: When can states of vulnerability motivate self-improvement?; Kelly Goldsmith, Caroline Roux, Christopher Cannon, and Ali Tezer
Chapter 6. Marketplace solutions to motivational threats: Helping consumers with four distinct types of vulnerability; Emily Nakkawita and E. Tory Higgins
Chapter 7. Leaves in the wind: Underdeveloped thinking systems increases vulnerability to judgments driven by salient stimuli; Ryan Rahinel, Rohini Ahluwalia, and Ashley S. Otto
Chapter 8. "I did not think of myself as a 'Customer'": The confluence of intertwined vulnerabilities among subsistence consumers through marketplace literacy; Madhu Viswanathan, Lucy Joy Chase, and Maria Jones
Chapter 9. A consumer vulnerability perspective on eviction; David Crockett, Lenita Davis, and Casey Carder-Rockwell
