Full Description
This volume contains an Open Access chapter.
Recent decades have seen an unprecedented expansion and diversification of sports gambling markets. Enabled by widespread access to the internet, advances in smartphone technology and the liberalisation of gambling advertising, gambling companies have strategically invested in the alignment of this practise with culturally embedded sporting activities, leading some to characterise these developments as the 'gamblification' of sports. Bringing together leading scholars from across the world, Gambling and Sports in a Global Age provides a landmark sociological collection on sports gambling from global perspectives.
Anchored in a historical sociological context, chapters trace the global transformation of sports gambling amid wider processes of techno-capitalist expansion and the commercialisation of sport before exploring the differential factors that shape the relationship between sport and gambling in unique societal contexts. Contributors examine emerging issues in sports gambling, including the ethics of gambling sponsorship in sport, athlete rights, the risk of harms to youth and the future of sports fandom.
Gambling and Sports in a Global Age demonstrates the importance of sociology in understanding sports gambling in a global age, establishing a much-needed scholarly platform with which to generate theoretically informed interventions in research and policymaking. Through an integrated global approach, the contributors shed critical light on centrally relevant sociological themes, providing convenient access to a diverse array of contextual insights and generating new questions for an emerging generation of sociologists.
Contents
Introduction: Towards a Sociology of Sports Gambling; Darragh McGee and Christopher Bunn
Chapter 1. Historicising Sports Gambling; Mike Huggins
Chapter 2. Brand Engagement in a Digital Age: Marketing Gambling to Newcastle United fans; Robin Ireland
Chapter 3. Data Ownership, Athlete Rights and the Global Sports Gambling Industry; Harry Bowles and Darragh McGee
Chapter 4. The Production of Horse-Racing in the Nordics; Virve Marionneau and Janne Nikkinen
Chapter 5. Integrity Matters: Denormalizing Gambling in Belgian and Dutch Sports Clubs; Bram Constandt
Chapter 6. Football betting among University Students in Ghana; Joana Yendork, Kwaku Oppong Asante, and Emmanuel Nii-Boye Quarshie
Chapter 7. Conceptualising the Normalisation of Folk Religion in the Sports Betting Practices of Young Nigerians; Tunde Adebisi and Christopher Bunn
Chapter 8. Where You Stand: Trust and Fixing in the Asian Sports Gambling Market; Declan Hill
Chapter 9. Young women sports bettors in the UK: An overlooked demographic?; Blair Biggar, Viktorija Kesaite, Daria Ukhova, and Heather Wardle OPEN ACCESS
Chapter 10. The Impact of Marketing on the Normalisation of Gambling and Sport for Children and Young People; Hannah Pitt, Simone McCarthy, and Samantha Thomas
Afterword; Gerda Reith
