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Full Description
The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. The book covers: - General management, including innovation, ethics, and sustainability; - Strategic management, including business models, SWOT analyses and internationalisation; - Human resource management, including motivating employees, conflict management and work-life balance; - Marketing, including managing service quality, branding and new service development; - Financial management, including budgeting, risk management and forecasting; - Operations management, including food and beverage delivery, revenue management and health and safety. A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.
Contents
Case Study 1: Discovering Southern Latium: a daily excursion from Rome Case Study 2: Developing virtual tourism in the wake of COVID-19: A critical function of tourism destination management organisations Case Study 3: "Why" workers are not returning to the hospitality and tourism industry: A Turning Point Case Study 4: Last time they were here, this time they were not: Environmental factors behind the introduction or discontinuation of robot hotels Case Study 5: The Tourism Pursuit - Can Tourism Destinations be Gamified? Case Study 6: The role of locational factors in influencing the overall rating experience of hotel visitors: An application of Tripadvisor data in Barcelona Case Study 7: Convert 'good' to 'excellent' tourism governance: Improve indigenous engagement Case Study 8: COVID A Disaster for Heritage Business Models-V&A Case Study Case Study 9: Disaster Management for Coastal Tourism Destinations of Odisha Case Study 10: Start from the scratch: Managing Life Cycle and sustaining the tourist destinations Case Study 11: Water Management in Hotels Using Tap Specs in conjunction with the Ishikawa Approach Case Study 12: Paradise Splendour Case Study 13: Café Cherrapunjee: A Guest House with a Sustainable Approach Case Study 14: The Twinhill Hotel: Revenue Management at Family Owned Hotel Case Study 15: To stay or not to stay: How to convince the very first guest of a resort property Case Study 16: Mayday, Mayday: Falling off a legacy Case Study 17: Learning from Hilton Worldwide - Successful CSR strategies Case Study 18: Researching to solve the skilled workforce development problem in Tourism and Hospitality: A case of Sultanate of Oman Case Study 19: Leveraging Artificial Intelligence in Hospitality and Tourism for success Case Study 20: Solving the drive-through crisis with service blueprinting Case Study 21: Use of customers' satisfaction survey to segment the tourism market Case Study 22: Present your choice of MIS mix Case Study 23: Small events snowballing into large effects - Using economic impact analysis with a winter sports non-profit Case Study 24: Operation Research in Tourism: Developing Tourist Circuits Case Study 25: Sustainability of artists and craft persons during Covid-19: A case study of Kalakriti Creations Case Study 26: Sage Bliss: The question of employee equity? Case Study 27: Hotel Dream - Reinventing the Segmentation, Targeting and Positioning for Resilience
