基本説明
古来、日本では「ほどほど」という言葉が使われてきました。現代を生きるデザイナー、佐藤卓がこの言葉を自分の仕事に当てはめると、「ちょうどいい」という意味になります。「ほどほど」のデザインは、あえて「ほどほど」にすることで、個人の感性でモノと付き合う余地を残しています。
本書では、使い古されたラーメン店の美学や、オノマトペに着想を得た屋上の遊び場など、具体的な事例を通して佐藤の哲学が語られています。
日常的なモノや空間を大切にすること、便利なモノに惑わされないこと、過去に根ざしながらも現代に則したメッセージを発信しています。
Full Description
The Japanese phrase "hodo-hodo" originates in ancient times. When contemporary designer Taku Satoh applies it to his work, it means "just enough." Hodo-hodo design deliberately holds back, leaving room for individuals to engage with objects according to their unique sensibilities. In the midst of a consumerist age, Satoh has built an illustrious design career around this philosophy, creating iconic work in fashion, food, and architecture. His ideas speak not just to professional designers, but to anyone who wishes to move more thoughtfully through the world. Within this slim but powerful volume, Satoh explains his philosphy through tangible examples—from the aesthetic of a timeworn ramen shop to a rooftop playground inspired by onomatopaeia. Urging readers to appreciate everyday objects and spaces and to question the lure of convenience, he delivers a message rooted in the past yet perfectly suited to our times.
