プラットフォームの経済学：上級入門 Advanced Introduction to Platform Economics (Elgar Advanced Introductions series)

Mansell, Robin/ Steinmueller, W. E.

Edward Elgar Publishing Ltd（2020/08発売）

• 製本 Hardcover:ハードカバー版／ページ数 176 p.
• 言語 ENG
• 商品コード 9781789900606
• DDC分類 384.33

Full Description

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

This cutting edge book introduces the origins and consequences of digital platforms, examining how artificial intelligence-enabled digital platforms collect and process data from and about users by providing social media and e-commerce services. Robin Mansell and W. Edward Steinmueller compare and contrast neoclassical, institutional and critical political economy approaches. They show how uneven power relationships between platform operators and their users are analysed in different economic traditions.

Key features include:

analysis of economic and public values
provides a foundation for platform regulation
examines the impacts of platforms on the media industry
challenges claims of the inevitability of platform dominance
discusses key challenges, including: artificial intelligence, data sharing and competition in the digital economy.

This concise book will be indispensable for advanced undergraduate and postgraduate students of media and communication studies, innovation studies and economics, particularly those focusing on platform economics.

Contents

Contents: Preface 1. Introduction 2. Digital platform origins and novelty 3. Economic analysis of platforms 4. Technologies and datafication practices 5. Self-regulation and alternative business models 6. Policy, regulation and alternative platform provision 7. Global perspectives 8. Conclusion References Index