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Full Description
Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This book describes and includes essential business planning and teaching tools, such as: · The feasibility analysis, marketing plan, and strategic planning tools. · Lecture slides for each chapter. · Case studies with discussion questions. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.
Contents
Chapter 1: Conceptual Foundations of Tourism Enterprises Chapter 2: Entrepreneurship and New Ventures Chapter 3: Creativity and Innovation Chapter 4: Marketing, Service Quality and Distribution Chapter 5: Business Strategy and Growth Chapter 6: Human Capital and Human Resources- Chapter 7: Leadership for Tourism Enterprises Chapter 8: Sources of Financial Capital Chapter 9: Managing Financial Performance Chapter 10: Social Capital and Business Networks Chapter 11: Crisis Management and Entrepreneurial Resilience Chapter 12: Digital Disruption and New Business Models Chapter 13: Template 1 - Marketing Planning & Strategy Chapter 14: Template 2 - - Feasibility Analysis
