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Full Description
Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: · Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years · Bring together the knowledge and experience of leading experts from the academia, tourism sector and technology companies, who reveal, in a unified way, the fundamental points your organization must consider in the path towards being smarter · Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products and future trends, while learning how to make them a competitive tool, and avoid being left behind · Features full colour figures and photographs The book will be a vital resource for Tourism practitioners, strategic planners and policy makers as well as students of tourism marketing, management and technology
Contents
1: A Call to Action 2: The Need for this Book 3: Who Should Read this Book 4: How to Use this Book PART ONE: INTRODUCTION TO SMART FIRMS 5: Fundamentals of the Smart Firm 6: Smartization and Digital Transformation 7: Tourism and Digitalization 8: Towards the Data-Driven Organization PART TWO: SMART TECHNOLOGIES 9: Understanding Data 10: Big Data 11: Data Analytics 12: Artificial Intelligence 13: Internet of Things 14: Cybersecurity 15: Enabling Technologies PART THREE: SMART MANAGEMENT PRACTICES 16: Introduction to Smart Management 17: Managing Transformative Change 18: Organizational Agility 19: Data-Driven Agility 20: Smart Leadership 21: Open Innovation PART FOUR: WHAT'S NEXT 22: Smart Transformation Framework 23: The Future of Smartization
