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Full Description
Smart technologies are revolutionizing tourism, as they are having a profound impact on the way tourists behave and on how firms interact with them and create value. The increasing availability of real-time Big Data and the advances made in data analytics techniques, artificial intelligence, and IoT, has begun to transform tourism organizations in ways not previously considered, and in a lasting manner. The degree of sophistication achieved and the speed with which this so-called Smart Revolution is taking place means that tourism practitioners lacking a relevant digital and data-focused background are at risk of being left behind and unable to take advantage of the opportunities offered to create sustainable competitive advantages. This book delivers the latest and most relevant advances in the field of smart transformation and the management practices that can be put into practice to continue creating value in the years to come. Divided into four main parts and 23 chapters, it highlights the challenges that the Smart Revolution brings to tourism firms by providing updated knowledge on the literature, research, and experiences of the author. The book will also provide a guide for action to business leaders and those approaching the fundamentals of the Smart Revolution for the first time. It will also serve as a valuable text for undergraduate and graduate students on specialized courses in tourism, technology, and business transformation.
Contents
1: A Call to Action 2: The Need for this Book 3: Who Should Read this Book 4: How to Use this Book PART ONE: INTRODUCTION TO SMART FIRMS 5: Fundamentals of the Smart Firm 6: Smartization and Digital Transformation 7: Tourism and Digitalization 8: Towards the Data-Driven Organization PART TWO: SMART TECHNOLOGIES 9: Understanding Data 10: Big Data 11: Data Analytics 12: Artificial Intelligence 13: Internet of Things 14: Cybersecurity 15: Enabling Technologies PART THREE: SMART MANAGEMENT PRACTICES 16: Introduction to Smart Management 17: Managing Transformative Change 18: Organizational Agility 19: Data-Driven Agility 20: Smart Leadership 21: Open Innovation PART FOUR: WHAT'S NEXT 22: Smart Transformation Framework 23: The Future of Smartization
