The Creativity Paradox : Why organizations end up killing the innovation they crave (and what to do about it)

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The Creativity Paradox : Why organizations end up killing the innovation they crave (and what to do about it)

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  • 製本 Hardcover:ハードカバー版／ページ数 240 p.
  • 言語 ENG
  • 商品コード 9781788609951

Full Description

Why do bold ideas die inside well-managed companies, and how can leaders create the right conditions for them to thrive?

Paradox seems inescapable when it comes to organizational innovation, especially in high-stakes sectors. How do leaders navigate freedom and structure, risk and responsibility, collaboration and solitude, originality and incremental improvement to turn ideas into impact?

Drawing on 15 years of cross-industry experience, Abdelmoula El Hadi blends neuroscience, psychology, and real-world case studies from manufacturing, engineering and industrial technology. His IDEA Flow framework is a practical tool for navigating these paradoxes at the heart of creativity, allowing you to reliably spark creativity under pressure, nurture it in complex systems, and turn it into meaningful results.

This is not a book about flashy brainstorming or startup clichés. It's a guide for leaders in high-stakes (and heavy) industries who need innovation that actually works in practice. With real-world stories, reflective questions and practical tools, it equips you to design creativity into your operating culture.

Abdelmoula El Hadi is an internationally recognized innovation leader and Head of Innovation at Knauf Insulation. With 15 years of cross-industry experience, he helps organizations spark creativity under constraints.

Contents

FOREWORD

PREFACE

INTRODUCTION

PART I - UNDERSTANDING THE PARADOX: WHY YOUR INNOVATION FAILS

SPARK 1: THE ANATOMY OF CREATIVITY

SPARK 2: WHAT'S HOLDING US BACK?

SPARK 3: BUILDING A CULTURE WHERE IDEAS CAN BREATHE

SPARK 4: RETHINKING THE TOOLBOX

MICRO SPARK: KILL PERFECTION. SPARK PROGRESS.

PART II - HARNESSING THE PARADOX: THE IDEA FLOW FRAMEWORK

SPARK 5: FROM CHAOS TO CLARITY

PART III - POWERED BY PARADOX: LEADING THE CREATIVE WAY

SPARK 6: IT'S ALL ABOUT PEOPLE

SPARK 7: WHAT'S NEXT FOR CREATIVITY IN BUSINESS?

SPARK 8: KEEPING THE SPARK ALIVE

FINAL THOUGHT - FROM ME TO YOU

THE EIGHT SPARKS

ACKNOWLEDGEMENTS

REFERENCES

ABOUT THE AUTHOR