- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
You are always selling.
You're not just convincing people to buy your products or services, you're asking them to buy into you and your ideas. In a world where attention is at a premium, we have to be able to cut through the noise. Pitches and presentations aren't something to wing. Top performers understand the importance of preparation: knowing exactly what to say and how to say it. Get it right and you will supercharge your results and propel your career forward.
Cut-Through reveals a proven step-by-step process for crafting your ideas, then delivering a winning performance. You'll discover how to crystallise your thinking into 'sticky' key messages, then wrap them into a narrative framework that makes your audience lean in and engage. Packed with easy-to-implement tools and techniques, it also gives you access to a library of powerful resources including a diagnostic scorecard, bite size videos, cheat sheets and more.
Dominic Colenso started his career as an actor, most famously playing Virgil Tracy in the Hollywood remake of Thunderbirds alongside Sir Ben Kingsley. He now works with businesses around the world, helping individuals and teams take centre stage and deliver outstanding results.
Contents
Introduction: Why life's a pitch
Discover: Understand the big picture
Distill: Assemble the winning ingredients
Design: Craft a blockbuster narrative
Drill: Rehearse a star performance
Deliver: Leave them wanting more
Debrief: Enjoy the accolades and learn from the critics
Epilogue: Action! Taking the next step
