Meaning over Purpose : The CEO's strategic blueprint for growth and lasting engagement

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Meaning over Purpose : The CEO's strategic blueprint for growth and lasting engagement

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 268 p.
  • 言語 ENG
  • 商品コード 9781788607841
  • DDC分類 658.4092

Full Description

In a world where over 70% of employees feel disengaged, how do we reignite passion and purpose at work?

Organizational purpose alone isn't enough to drive results. If your employees aren't finding personal meaning in their work, even the most inspiring mission statement will fall flat. Meaning Over Purpose is a grounded, step-by-step blueprint for CEOs to bridge this gap between inspiring ideals and daily reality.

Angela Rixon provides evidence-based strategies to close the Purpose-to-Meaning Gap™, the disconnect between what your company says and what your people actually feel. You'll learn to embed the Five Pillars of Meaningful Work™ (Autonomy, Mastery, Purpose, Connection, and Impact) into your culture and operations, ensuring that purpose translates into tangible engagement.

Packed with real-world examples, frameworks, and metrics, this guide shows you how to align individual values with corporate goals, measure what truly matters, and build a high-performance culture fueled by meaning. The result? Retained talent, higher motivation, and sustainable growth. Meaning Over Purpose combines vision with execution, delivering a strategic blueprint that turns culture into a competitive advantage. Lead with meaning, and drive lasting engagement and performance at every level.

Contents

Foreword

Introduction: Understanding Meaning in the Workplace

PART 1 - WHY WORK NEEDS TO CHANGE

Chapter 1: The Shifting Landscape of Work

Chapter 2: Why your People Proposition is not Fit for Purpose

Chapter 3: Why Organizational Purpose is not enough for Meaningful Work

Chapter 4: The Business Case for Meaningful Work

PART 2 - A NEW DEAL - MEANINGFUL WORK TO UNLOCK ORGANISATION AND INDIVIDUAL POTENTIAL

Chapter 5: What is the New Deal?

Chapter 6: Engaging Employees Through Meaningful Work

Chapter 7: The Leadership Role in Cultivating Meaning

Chapter 8: Designing Meaningful Work Experiences industries to bring meaningful work in action to life.

PART 3 - IMPLEMENTING THE NEW DEAL

Chapter 9: Measuring and Evaluating Meaningfulness

Chapter 10: Overcoming Barriers to Meaningful Work

Chapter 11 - Roadmap for Success

Conclusion

Resource list

Appendices

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