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Full Description
Explore the art and science of how to create and curate transformational events
In an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world.
Events have been elevated around the boardroom table: they're no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. The Chief Event Officer's Playbook offers a blue print for a new generation of events; purpose-led, outcome-driven and aligned to organizational goals.
Drawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association - Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone exploring the strategic power of events for their organization.
Contents
Introduction: Why CEvOs matter
Chapter 1. Exploring the event transformation
Chapter 2. Envisioning the journey
Chapter 3. Articulating the purpose
Chapter 4. Mapping the stakeholders
Chapter 5. Amplifying the message
Chapter 6. Curating the content
Chapter 7. Crafting the experience
Chapter 9. Evaluating your transformational outcome
Chapter 10. Making events a board- level conversation
Afterword: Looking deeper
Appendix Event Transformation Methodology downloads
