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Full Description
You've just shared news of the latest plans with employees.
Message sent and received - job done.
But they ain't buying it. Nothing has changed.
Now what?
Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time. In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework© so you can stop wasting time and start getting the right outcomes in a way that's good, and simpler, for everyone.
Discover how to make a compelling case to get people onside.
Get intentional with an actionable comms plan aligned with your specific business goals and values.
Learn how to engage your audience with high-value content.
Start using internal comms as your powerful, strategic management tool that does the heavy lifting for you.
How's that for a message that hits the spot?
Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.
Contents
Cover Page
Title Page
Copyright Page
Contents
Foreword
Introduction
Chapter 1 What's this internal communication thing really about?
Chapter 2 Reframing the workplace
Chapter 3 The Tools of Engagement Framework
Chapter 4 Vision
Chapter 5 Values
Chapter 6 Employer voice
Chapter 7 Content principles
Chapter 8 Strategy
Chapter 9 Communication goals
Chapter 10 Themes and relevance
Chapter 11 Finalizing the framework
Chapter 12 How to write like a pro
Chapter 13 Measuring impact
Chapter 14 Time for reflection
Chapter 15 To be continued...
Acknowledgements
About the author
Index
