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Full Description
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.
Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions.
Chapters explore globalization, industry organization, social and ethical aspects of media firms, new media viability and the historical eras of media economics. Presenting a range of streams of inquiry and topics needing more study and development, this Research Agenda looks at new and innovative ways to stimulate thought around key research questions and designs.
PhD students and scholars of media studies and media economics will benefit from the expansion of basic concepts, theories and methods found in this key book. It will also be critical reading for media professionals looking to understand more about the impact and importance of contemporary media relations.
Contributors include: A.B. Albarran, Á. Arrese, M. Barrett, A.J. Coffey, C.A. Hollifield, W.-y. Hsu, C. Kolo, Y.-l. Liu, M. Medina, B.I. Mierzejewska, M.E. Gutiérrez-Rentería, U. Rohn, A. Sánchez-Tabernero, C. Shao, X. Zhang
Contents
Contents
Preface
1 Media economics research: a history of the field 1
Alan B. Albarran
2 Advancing media economics research through theory 13
Marianne Barrett and Chun Shao
3 Research traditions in media economics 30
Amy Jo Coffey
4 Global digital networks and global media systems: an economic
perspective 44
Xiaoqun Zhang
5 Consumer demand and audience behavior 59
Angel Arrese, Mercedes Medina and Alfonso Sánchez-Tabernero
6 Economics of information and cultural goods 77
Bozena I. Mierzejewska and Castulus Kolo
7 Technological dimensions and media economics 103
Yu-li Liu and Wen-yi Hsu
8 News media viability 121
C. Ann Hollifield
9 Industry organization, media management and media economics 144
Ulrike Rohn
10 Social and ethical aspects of media economics research 159
María Elena Gutiérrez-Rentería
11 Challenges and opportunities in media economics research 173
Alan B. Albarran
Index 185
