行動ファイナンスの現代的論点 Contemporary Issues in Behavioral Finance (Contemporary Studies in Economic and Financial Analysis)

行動ファイナンスの現代的論点<br>Contemporary Issues in Behavioral Finance (Contemporary Studies in Economic and Financial Analysis)

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行動ファイナンスの現代的論点
Contemporary Issues in Behavioral Finance (Contemporary Studies in Economic and Financial Analysis)

Grima, Simon (EDT)/ Ozen, Ercan (EDT)/ Boz, Hakan (EDT)

ウェブストア価格 ¥32,311（本体¥29,374）
Emerald Publishing Limited（2019/07発売）
外貨定価 US$ 149.99
読書週間ポイント2倍キャンペーン対象商品（～11/9）
ポイント 586pt

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製本 Hardcover:ハードカバー版／ページ数 320 p.
言語 ENG
商品コード 9781787698826
DDC分類 332.6

Full Description

This special edition of Contemporary Studies in Economic and Financial Analysis offers seventeen chapters from invited participants in the International Applied Social Science Congress, held in Turkey between the 19th and 21st April 2018. The chapters included tackle a range of issues, including risk and control in consumer behavior; augmented reality applications in brand trust; foreign exchange rates; and brand reputation influence, among many more. Covering concepts such as retirement planning, the stock market, and herd behavior, Contemporary Issues in Behavioral Finance is a fundamental text for any researcher or student of behavioral finance, with a cast of expert contributors and editors.

1. Risk and Control in Consumer Behavior: A Discussion; Erdoğan Koç, Çağatan Taşkın and Hakan Boz 2. Using Artificial Intelligence Techniques for Economic Time Series Prediction; Utku Kose
3. Volatility Spillovers Between BIST100 Index and S&P500 Index; Letife Özdemir and Serap Vurur
4. Brand Reputation and its Influence on Consumers' Behavior; Marica Mazurek
5. An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers; Bilsen Bilgili, Emrah Özkul, Erdoğan Koç, Mehmet Oğuz Ademoğlu

6. Women's Cooperatives as a Tool of Employment Policy in Turkey; Duygu Kizildağ
7. The Impact of Financial Literacy on Cognitive Biases of Individual Investors; Ercan Özen and Gürsel Ersoy
8. Retirement Planning: A Literature Review; Sara Pavia
9. A Comparative Survey Over Time Between Cash and Cashless Payments in Poland; Beata Świecka
10. Marketing Communications and Experiential Marketing in the Context of Augmented Reality; Songül Bilgili Sülük and Kenan Aydin
11. Exports, Imports, and the Exchange Rate: A Causality Analysis for Turkey (2004-2017); Erdoğan Kotil
12. Herd Behavior in Terms of Behavioral Finance and a Study on the Borsa Istanbul; Reyhan Can and Hatice Isin Dizdarlar
13. Factors Affecting Internet Banking Preferences and their Relation to Demographic Characteristics; Eser Yeşildağ
14. Who Wants to be a Millionare?: A Behavioral Economy Analysis; Ekrem Tufan, Burcu Engin, Yonca İmer and Merve Aycan
15. Herd Behavior and its Effects on the Purchasing Behavior of Investors; Çağatay Başarir and Özer Yilmaz
16. Retirement Planning by Maltese Nationals: A Study of Influential Factors; Sara Pavia
17. How Does Governance Help World Stock Market Development?; Tarek Eldomiatv, Rasha Hammam, Yasmine Hanv Saeed, and Alaa Safwat