Transvisuality : The Cultural Dimension of Visuality: Purposive Action: Design and Branding 〈3〉

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Transvisuality : The Cultural Dimension of Visuality: Purposive Action: Design and Branding 〈3〉

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  • 製本 Hardcover:ハードカバー版/ページ数 278 p.
  • 言語 ENG
  • 商品コード 9781786941589
  • DDC分類 741

Full Description


In a contemporary and ever-changing society, 'the visual' has become a dynamic element that traverse all parts of current life all over the world - what in this book series is termed transvisuality. The present book is volume 3, which attempts to study the visual as it comes about: through the dynamic involvement in all sorts of articulations. The topics are in all volumes covered by introductions bring everything together under the new theme of transvisuality: the notion of visual as a cultural practice and constant dynamic that knows no representational limits and no framings. In this volume, the visual is seen as dynamic new and nonrepresentational matter - a 'flesh' which is researched from the particular vantage points of design of the visual and branding of the visual. In dialogue with radical new theories of the present, non-representational theory and new materialism, design and branding are surveyed from the viewpoint of business research, design studies, cultural studies, and practice - all focused on the visual. Topics covered are fashion blogging, DIY, Junk Space, handmade signage and public spaces in New Delhi, city branding, dance festivals and youtubing, visual branding in China and Multi-Sensory Retrieval Methods.

Table of Contents

Notes on Contributors                              vii
Introduction 1 (25)
Anders Michelsen
Frauke Wiegand
Part I Design and Visuality
1 In-Visuality in Design 26 (15)
Mads Nygaard Folkmann
2 Aesthetics of Accommodation: Hand-Painted 41 (21)
Signage and the Shaping of Public Spaces in
India
Ken Botnick
Ira Raja
3 Transformations: The Appearing of Abject 62 (14)
Objects
Frederik Larsen
4 Crafting Visual Narratives in Heavy Metal 76 (13)
Music
Toni-Matti Karjalainen
5 Cinematic Televisuality at an Electronic 89 (18)
Dance Music Festival
Fabian Holt
6 The Fashion Blog as Genre -- Manoeuvring 107(20)
Visuality
Ida Engholm
Erik Hansen-Hansen
7 Junk Space Revisited - How Architectural 127(19)
Components Made from Paper Can Repackage
the Relation between Component, Programme
and Function in a Transvisual Context,
While Creating New Spatial Dynamics and
Revitalizing Environments
Veronica Hodges
Part II Branding and Visuality
8 May They Speak of You -- Or How Cities 146(15)
Are Promoted by People and Their Own
Initiatives
Alex Blanch
9 Brand-Transvisuality: On Collaborative 161(15)
Brand Innovation Practices - The Enabling
Role of the Visual
Nicky Nedergaard
Anders Michelsen
10 Will Brands Dare to be 176(13)
Non-Representational? Creating Immersion in
Branded Experiences
Krister Bladh
11 Visuals in Branding: The Need for 189(13)
Identity, Differentiation and Emotion
Judith Lyme Zaichkowsky
12 How Well Do Markets Carry Visual Images? 202(16)
Between Common Knowledge and Babylonian
Confusion
Tore Kristensen
Gorm Gabrielsen
13 Approaches to a Visual Strategy of 218(17)
Branding: A Perspective from China
Sylvia Xihui Liu
14 Tapping Embodied Brand Knowledge: A 235(16)
Comparison of Visual Versus Multisensory
Retrieval Methods
Sylvia von Wallpach
Maria Kreuzer
Bibliography 251(22)
Index 273