Technological Innovation : Generating Economic Results (Advances in the Study of Entrepreneurship, Innovation & Economic Growth) / Thursby, Marie C. (EDT)/ Kuratko, Donald F. (EDT)/ Hoskinson, Sherry (EDT)

技術革新と経済的成果（第２版）<br>Technological Innovation : Generating Economic Results (Advances in the Study of Entrepreneurship, Innovation & Economic Growth) （2ND）

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技術革新と経済的成果（第２版）
Technological Innovation : Generating Economic Results (Advances in the Study of Entrepreneurship, Innovation & Economic Growth) （2ND）

Thursby, Marie C. (EDT)/ Kuratko, Donald F. (EDT)/ Hoskinson, Sherry (EDT)

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Emerald Group Publishing Limited（2016/08発売）
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製本 Hardcover:ハードカバー版／ページ数 432 p.
言語 ENG
商品コード 9781786352385
DDC分類 338.04

Full Description

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

Introduction - Marie C. Thursby
SECTION I: THE FUNDAMENTALS OF TECHNOLOGY COMMERCIALIZATION
1. Appropriability Strategies to Capture Value from Innovation - Marco Ceccagnoli and Frank T. Rothaermel
2. Identifying and Evaluating Market Opportunities - Marie C. Thursby and Margi Berbari
3. the Benefits and Liabilities of Multidisciplinary Commercialization Teams: How Professional Composition and Social Networks Influence Team Processes - Jill Perry-Smith and Leslie Vincent
SECTION II: LEGAL AND REGULATORY ENVIRONMENTS
4. Introduction to Legal Means for Protecting Intellectual Property - Anne M. Rector, Bunny Sandefur, Marco Ceccagnoli, Meadow Clendenin and Louise Hallenborg
5. The America Invents Act: A New Patent System for the 21st Century - Timothy R. Holbrook
6. Intellectual Property and Technology Startups: What Entrepreneurs Tell Us - Stuart J. H. Graham and Ted S. Sichelman
7. FDA Regulatory Approval Process for Medical Products - William H. Kitchens
SECTION III: ENTREPRENEURIAL STRATEGIES
8. Competitive Advantage in Technology Intensive Industries - Frank T. Rothaermel
9. Marketing Strategies for Commercialization of New Technologies - Leslie Vincent
10. Commercialization Strategies: Cooperation Versus Competition - Briana Sell Stenard, Marie C. Thursby and Anne Fuller
SECTION IV: ENTREPRENEURIAL FINANCE
11. Valuing Early Stage Technology Firms - Michael Blake
12. Term Sheets: Valuing Investments in Emerging Technology Companies - Michael Blake
13. Licensing Inventions from Entrepreneurial Universities: the Context of Bayh-Dole - Anne M. Rector and Marie C. Thursby