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Full Description
Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, local communities, regulators, politicians and the courts. This book is organized around three themes: Public politics, private politics, and integrated political strategy. In public politics, firms use sophisticated instruments (e.g., campaign funding, committee participation) to influence local, national, and international political environments. In private politics, firms work closely with NGOs and other special interest groups to preempt unfavorable policy, react swiftly to crises, and proactively develop socially responsible strategies. Additionally, firms that are heavily influenced by politics are more likely to craft integrated political strategy as part of a more comprehensive plan. This special issue comprises papers from preeminent scholars including David Baron, Jean-Philippe Bonardi, Daniel Diermeier, Thomas Lyon, John Maxwell, Ken Shotts, and Dennis Yao.
Contents
Strategy Beyond Markets: A Step Back and a Look Forward - David P. Baron
PART I: PUBLIC POLITICS
Political Risk as a Hold-Up Problem: Implications for Integrated Strategy - Kenneth W. Shotts
Incorporating Legislative Effectiveness into Nonmarket Strategy: The Case of Financial Services Reform and the Great Recession - Craig Volden and Alan E. Wiseman
A Unified Model of Political Risk - Benjamin A. T. Graham, Noel P. Johnston and Allison F. Kingsley
Motivations for Corporate Political Activity - Adam Fremeth, Brian Kelleher Richter and Brandon Schaufele
The Market for Legislative Influence Over Regulatory Policy - Rui J. P. De Figueiredo Jr. and Geoff Edwards
PART II: PRIVATE POLITICS
Corporate Reputational Dynamics, Private Regulation, and Activist Pressure - Jose Miguel Abito, David Besanko and Daniel Diermeier
Self-Regulation and Regulatory Discretion: Why Firms May Be Reluctant to Signal Green - Thomas P. Lyon and John W. Maxwell
Private Politics Daily: What Makes Firms the Target of Internet/Media Criticism? An Empirical Investigation of Firm, Industry, and Institutional Factors - Dominik Breitinger and Jean-Philippe Bonardi
PART III: INTEGRATED POLITICAL STRATEGY
Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets - Hillary Greene and Dennis A. Yao
The Organization of Nonmarket Strategy - Dylan Minor
Complementarity in Firms' Market and Political Capabilities: An Integrated Theoretical Perspective - Nan Jia and Kyle Mayer
How Patent Strategy Affects the Timing and Method of Patent Litigation Resolution - Deepak Somaya
