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Full Description
"When was the last time you heard about Mark Zuckerberg, Elon Musk or Richard Branson? If you are like most people, you are told about the heroes of entrepreneurship every day. While this focus on the superstars makes entrepreneurship seem glamorous, it can also seem intimidating and an unrealistic career choice. This is entirely unnecessary - research clearly shows that anyone can learn to successfully launch and run a business. Entrepreneurial Living is a hands-on guide that demystifies entrepreneurship as something that can be measured and understood. Using the analogy of a board game and illustrative examples, the book teaches you the fundamentals of entrepreneurial life."
Contents
Preface; Acknowledgment; 1. Before Kick-Off: What Type of Entrepreneur Are You? Choose Your Playing Piece!; 2. The Game Manual: On the Path to Independence—Follow Your Entrepreneurial Self! 3. First Move: Start Your Entrepreneurial Future with a Great Problem! 4. Second Move: Applying Your Means Is Better Than Studying—the Inventory Check! 5. Third Move: Think in Goals Portfolios—Goals Are Gregarious Animals! 6. Fourth Move: Master the Uncertainty—Define Your Affordable Loss and Bootstrap Your Means! 7. Fifth Move: Broaden Your Means Inventory and Goals Portfolio—Cocreate through Friendchising; Make Friends! 8. Sixth Move: Find Your Entrepreneurial Role and Complete It in a Team—Find Brothers and Sisters in Arms—Team Up! 9. Seventh Move: Expect the Unexpected—Who Needs a Business Plan?—Not Me. But I Do Need a Plan B, C or D! 10. The Final Move? Go Back to Start! The Baby Test—Give It up for Adoption, Make Siblings, or Get a Divorce—Entrepreneurial Passion! 11. The Game Analysis: After the Game Is Before the Game - Consider Yourself Lucky and Shape Entrepreneurial Society with Others: Lucky You and Tell Your Story! Index.
