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Full Description
This book offers a groundbreaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses and Corporate Reporting; (3) CSR Online Communication and Social Media; (4) The Role of Stakeholders in CSR Communication: Managers, Employees and Consumers. The 18 chapters explore the theory, practice and issues involved in communicating CSR and make for fascinating reading. An international approach is taken with leading academics and consultants from Australia, Germany, UK, the Netherlands, Poland, Singapore, USA, Sweden, Switzerland and France. The anonymously peerreviewed chapters are theoretically informed and supported with practicebased realworld insights. Rich and detailed they describe, explain and analyse the "why", "what", "when" and "how" of communicating about CSR. As well as furthering theory and academic debate the book will help inform policy and practice. Leading edge, topical and current this book will be essential reading for corporate communicators, business practitioners, academics, students and all those interested in the subjects of CSR and Communication.
Contents
Corporate Social Responsibility Communication from the Vedantic, Dharmic and Karmic Perspectives.
Communicating, Connecting and Developing Social Capital for Organisations and their Communities: Benefits for Socially Responsive Organisations.
Quid PRO QUO? Dutch and German Consumer Responses to Conditional and Unconditional Corporate Giving Initiatives in Advertising.
Creating Consumer Confidence in CSR Communications.
The Responsibilities of Social Networking Companies: Applying Political CSR Theory to Google, Facebook and Twitter.
Acknowledgements.
About the Authors.
List of Figures.
List of Tables.
Preface.
Communicating Corporate Social Responsibility: Perspectives and Practice.
List of Appendix.
Communicating Corporate Social Responsibility: Perspectives and Practice.
Editorial Advisory and Review Board.
Twitter and its Usage for Dialogic Stakeholder Communication by MNCs and NGOs.
A Dialectical Approach to Analyzing Polyphonic Discourses of Corporate Social Responsibility.
Communicating about Integrating Sustainability in Corporate Strategy: Motivations and Regulatory Environments of Integrated Reporting from a European and Dutch Perspective.
Corporate Social Responsibility Communication: Towards a Phase Model of Strategic Planning.
Four Aces: Bringing Communication Perspectives to Corporate Social Responsibility.
A Model for Evaluating Corporate Environmental Communication.
Introduction: CSR Communication as an Emerging Field of Study.
Brand Heritage and CSR Credentials: A Discourse Analysis of M&S Reports.
The Role of Corporate Social Responsibility in International Investment Law: The Case of Tobacco.
Can One Report be Reached? the Challenge of Integrating Different Perspectives on Corporate Performance.
Sceptical Employees as CSR Ambassadors in Times of Financial Uncertainty.
CSR Online Communication: The Metaphorical Dimension of CSR Discourse in the Food Industry.
Correlating Leadership Style, Communication Strategy and Management Fashion: An Approach to Describing the Drivers and Settings of CSR Institutionalization.
Copyright page.
Critical Studies on Corporate Responsibility, Governance and Sustainability.
About the Editors.
List of Contributors.
Corporate Social Responsibility Communication from the Vedantic, Dharmic and Karmic Perspectives.
Communicating, Connecting and Developing Social Capital for Organisations and their Communities: Benefits for Socially Responsive Organisations.
Quid PRO QUO? Dutch and German Consumer Responses to Conditional and Unconditional Corporate Giving Initiatives in Advertising.
Creating Consumer Confidence in CSR Communications.
The Responsibilities of Social Networking Companies: Applying Political CSR Theory to Google, Facebook and Twitter.
Acknowledgements.
About the Authors.
List of Figures.
List of Tables.
Preface.
Communicating Corporate Social Responsibility: Perspectives and Practice.
List of Appendix.
Communicating Corporate Social Responsibility: Perspectives and Practice.
Editorial Advisory and Review Board.
Twitter and its Usage for Dialogic Stakeholder Communication by MNCs and NGOs.
A Dialectical Approach to Analyzing Polyphonic Discourses of Corporate Social Responsibility.
Communicating about Integrating Sustainability in Corporate Strategy: Motivations and Regulatory Environments of Integrated Reporting from a European and Dutch Perspective.
Corporate Social Responsibility Communication: Towards a Phase Model of Strategic Planning.
Four Aces: Bringing Communication Perspectives to Corporate Social Responsibility.
A Model for Evaluating Corporate Environmental Communication.
Introduction: CSR Communication as an Emerging Field of Study.
Brand Heritage and CSR Credentials: A Discourse Analysis of M&S Reports.
The Role of Corporate Social Responsibility in International Investment Law: The Case of Tobacco.
Can One Report be Reached? the Challenge of Integrating Different Perspectives on Corporate Performance.
Sceptical Employees as CSR Ambassadors in Times of Financial Uncertainty.
CSR Online Communication: The Metaphorical Dimension of CSR Discourse in the Food Industry.
Correlating Leadership Style, Communication Strategy and Management Fashion: An Approach to Describing the Drivers and Settings of CSR Institutionalization.
Copyright page.
Critical Studies on Corporate Responsibility, Governance and Sustainability.
About the Editors.
List of Contributors.
