- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
New in paperback. Hardcover was published in 2011. On the spatial dimensions of brands and branding, building links between the hitherto separate studies of goods and services and space and place branding.
Full Description
Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions.
The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy makers focusing on the spatial dimensions of brands and branding.
Contributors: S. Anholt, A. Arvidsson, D. Bennison, U. Ermann, H. Halkier, A. Harris, A. Hauge, P. Jackson, J. Jansson, G. Julier, B. Kubartz, N. Lewis, C. Lury, D. Medway, L. Moor, N. Papadopoulos, C. Pasquinelli, A. Pike, D. Power, P. Russell, N.-L. Sum, A. Therkelsen, N. Ward, G. Warnaby
Contents
Contents:
PART I: INTRODUCTION - CONCEPTUALISING AND THEORISING BRANDS AND BRANDING GEOGRAPHIES
1. Introduction: Brands and Branding Geographies
Andy Pike
2. Of Places and Brands
Nicolas Papadopoulos
3. Brands: Boundary Method Objects and Media Space
Celia Lury
PART II: BRANDS AND BRANDING GEOGRAPHIES - GOODS, SERVICES AND KNOWLEDGES
4. Brands in the Making: A Life History Approach
Peter Jackson, Polly Russell and Neil Ward
5. The Making of Place: Consumers and Place-affiliated Brands
Liz Moor
6. Sports Equipment: Mixing Performance with Brands - the Role of the Consumers
Atle Hauge
7. Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in Bulgaria
Ulrich Ermann
8. Sensing Brands, Branding Scents: On Perfume Creation in the Fragrance Industry
Bodo Kubartz
9. Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits
Dominic Power and Johan Jansson
10. The Making and Recontextualizing of 'Competitiveness' as a Knowledge Brand Across Different Sites and Scales
Ngai-Ling Sum
PART III: BRANDS AND BRANDING GEOGRAPHIES - SPACES AND PLACES
11. Branding Hoxton: Cultural Landscapes of Post-industrial London
Andrew Harris
12. Branding Provincial Cities: The Politics of Inclusion, Strategy and Commitment
Anette Therkelsen and Henrik Halkier
13. Design Activism Meets Place-branding: Reconfiguring Urban Representation and Everyday Practice
Guy Julier
14. Place Branding and Cooperation: Can a Network of Places be a Brand?
Cecilia Pasquinelli
15. Branding a Roman Frontier in the Twenty-first Century
Gary Warnaby, David Bennison and Dominic Medway
16. Packaging Political Projects in Geographical Imaginaries: The Rise of Nation Branding
Nick Lewis
17. Beyond the Nation Brand: The Role of Image and Identity in International Relations
Simon Anholt
PART VI: CONCLUSIONS
18. Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City Branding
Adam Arvidsson
19. Conclusions: Brands and Branding Geographies
Andy Pike
Index
