- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Recent trends in rural and heritage tourism in Southeast and South Asia reflect a dynamic shift toward sustainability, digital integration, and an increased focus on local experiences and wellness. Southeast Asian countries are prioritizing sustainable tourism to mitigate the negative impacts of poorly managed tourism. Initiatives under the ASEAN Tourism Strategic Plan aim to promote greener infrastructure, local engagement, and policies encouraging sustainable practices.
This new volume explores the vibrant heritage of Southeast and South Asia and considers the prospects of rural tourism across this culturally rich and naturally beautiful region. Chapters of the book explore various themes, including vocational tourism education, marketing strategies tailored for rural and heritage contexts, the socio-economic impacts of global phenomena such as the COVID-19 pandemic, and the critical role of sustainable practices. Explorations extend to the interplay of marketing communication and demographic characteristics in heritage tourism, the influence of social media on traveler behavior, and the profound implications of terrorism on tourism dynamics. The volume also considers topics such as women empowerment through rural tourism, challenges in entrepreneurship, and innovative approaches to sustainable development.
Each chapter contributes to a deeper understanding of how tourism can drive economic growth, facilitate cultural exchange, and promote environmental stewardship. This book underscores the importance of tailored strategies to unlock the full potential of rural and heritage tourism sectors.
Rural and Heritage Tourism in Southeast and South Asia: Practical Insights and Perspectives provides practical insights for researchers, policymakers, and industry stakeholders and emphasizes collaborative governance, community empowerment, and responsible tourism practices as essential for preserving heritage and fostering sustainable development. Through scholarly contributions, the volume not only enriches our understanding of rural and heritage tourism but also inspires actionable strategies to leverage tourism potential for inclusive growth and cultural preservation. It serves as a valuable resource for academics, practitioners, and policymakers alike, which will help impactful advancement in tourism management and sustainable development across the region.
Contents
Foreword by Dr. Swagata Sen Preface 1. Strengthening the Quality Culture of Tourism Vocational Education: An Approach to Achieving More Sustainable Tourism 2. Marketing Tools in Rural Tourism and Heritage Tourism 3. Interrelationship of Integrated Marketing Communication (IMC) Factor and Socio-Demographic Characteristics of Heritage Destination Tourists of North East India 4.Unveiling the Enchanting Forces Shaping the Desire to Share Pakistan Rich Heritage Journey 5. The Global COVID-19 Pandemic and the Melting Down of Handicrafts: Vulnerability and Risk Assessment of a Study from South Asian Rural Tourism Perspective 6. Sustainable Development and Tourism 7. Mapping of Economic and Environmental Impacts on Host Community in Rural Cultural Tourism: Evidence from South Asia 8. Sustainable Rural Tourism: Balancing Paradigms and Unlocking Potential at Heritage Sites 9. Terrorism as Barriers of Tourism in Bangladesh 10. Destination Image and Branding: A Systematic Literature Review 11. Exploring the Sustainable Tourism Destinations in India: Selected Case Studies of India 12. Rural Tourism as a Driving Force for Women Empowerment: Evidence from South Asian Perspective 13. Possibilities and Challenges of Women Entrepreneurship in Rural Tourism: A Case Study of Gargaburu Hills, Purulia District 14. Renaissance in Rural Tourism: A Systematic Review Index
