Consumer Behavior Analysis in E-commerce Platforms （Library Binding）

Chopra, Rajiv

Delve Publishing（2025/09発売）

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製本 Hardcover:ハードカバー版／ページ数 425 p.
言語 ENG
商品コード 9781779564092

Full Description

This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.

Chapter 1 Introduction to Consumer Behavior in e-Commerce
Chapter 2 Theoretical Frameworks for Consumer Behavior
Chapter 3 Online Consumer Decision Making
Chapter 4 Website Design and User Experience (UX)
Chapter 5 Personalization and Recommendation Systems
Chapter 6 E-Commerce Business Models
Chapter 7 Trust and Security Issues
Chapter 8 Challenges and Opportunities of E-Commerce
Chapter 9 Big Data and Predictive Analytics
Chapter 10 Emerging Trends in E-Commerce Consumer Behavior