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Full Description
This new book explores the intricate world of strategic management, offering a detailed look at the essential concepts and practical applications across various business domains. The book covers strategic planning and strategy formulation, laying the groundwork for effective strategic decision-making, and goes on to offer insights into the cognitive processes behind impactful choices in a strategic context. It covers strategic global and international management practices, strategic alliances and partnerships, corporate governance, crisis management, strategic communication, performance measurement and improvement, and more. It addresses the financial, technological, and human aspects of strategic marketing with a special focus on sustainable strategic management, discussing sustainable environmental strategies, strategic ethics, and corporate social responsibility. Case studies offer real world applications and lessons from successful strategic implementations.
Contents
1. Introduction to Strategic Management 2. Strategic Planning 3. Strategy Formulation 4. Strategy Implementation 5. Strategic Control and Evaluation 6. Strategic Decision-Making 7. Business Models and Innovation 8. Global and International Strategies 9. Strategic Alliances and Partnerships 10. Corporate Governance 11. Crisis Management and Business Continuity 12. Strategic Management Tools and Models 13. Strategic Communication 14. Strategic Financial Management 15. Performance Measurement and Improvement 16. Sustainability and Environmental Strategies 17. Strategic Human Resource Management 18. Strategic Marketing Management 19. Strategic Information Technology Management 20. Strategic Ethics and Corporate Social Responsibility 21. Case Studies in Strategic Management 22. Conclusion and Future Directions
