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Full Description
With a focus on understanding and engaging the right audience, this book provides invaluable insights, strategies, and practical tips for reaching your target market. From defining customer personas to crafting compelling messaging, the book covers it all. With real-life examples and case studies, readers will gain a deep understanding of how to identify and connect with their ideal customers. Whether you are a seasoned marketer or just starting out, Marketing Fundamentals is a must-read for anyone looking to maximize their marketing efforts and achieve business success. He offers valuable knowledge and insights into the world of tourism and hospitality education. This book provides a wealth of information, covering topics such as curriculum development, teaching methodologies, industry trends, and career opportunities.
Contents
Chapter 1 What is Marketing
Chapter 2 Consumer Buyer Behavior
Chapter 3 Marketing Segmentation, Targeting and Positioning
Chapter 4 Branding Operations
Chapter 5 Pricing Operations
Chapter 6 Promotion Operations
Chapter 7 Planning, Implementing, and Evaluating Marketing Strategies
Chapter 8 Marketing Budget
Chapter 9 Marketing Environment, Social Responsibilities, and Ethics
Chapter 10 Managing Marketing Relationships
