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Full Description
Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and the private sector. This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences, destination weddings, carnivals, food and art festivals, music festivals and concerts, cultural and traditional events, religious and spiritual gatherings, sports events, and others.
The authors, from various parts of Asia, give illustrative examples of events tourism from their home countries, including India, Sri Lanka, Turkey, Malaysia, Uzbekistan, and Kyrgyzstan. The diverse perspectives are from stakeholders, travelers, researchers, academicians, professionals in the event and tourism industry, and the community. The chapters in the volume cover the changing trends in the event tourism industry, the influence and role of social media and other technology, the contribution of women in events and festivals, and the impact of event tourism in economic development on local communities.
Addressing the issues, challenges, and future of event tourism and management, this new volume will be a valuable addition to the library of event professionals, hospitality and tourism researchers, community development managers, and others in Asia and elsewhere.
Contents
1. Event Tourism: Prospects and Trends 2. Main Tendencies of Historical and Cultural Tourism Development in Uzbekistan 3. Event Tourism in Turkey 4. Tribal Fair and Festival: Context, Examples, and the Interpretation of Technology 5. The Impact of Modernization on Malay Weddings 6. Events Tourism in the Eye of the COVID-19 Storm: Impacts and Implications 7. Business Tourism and Economic Impacts: Evidence from the Malaysian Business Events Industry 8. The Effect of Traditional and Modern Events on Students' Psychology and Well-Being: A Case Study on ALLEN 9. Travel and Tourism Competitiveness and Cultural Tourism Events in Sri Lanka 10. Future of Food Tourism in India: A Psychographic Overview 11. Social Media Transforming Tourist Behavior 12. Mega-Events Tourism and Sustainability: A Critique 13. Local Economic Incentives of Art Events: A Case Study of Kochi-Muziris Biennale 14. Role of Event Tourism in Economic Development 15. Role of Host Communities in Indigenous Cultural Events and Tourism Interactions: Challenges Toward Imaging the Event Located at Little-Known Destinations 16. World Nomad Games as an Emerging Large-Scale Event and Its Role for Tourism Development in Kyrgyzstan 17. Participation and Role of Women in Events and Festivals: A Study on the Contributions of Women in Revitalizing and Sustaining the Folk Potential of Fairs and Festivals in India 18. Prospects and Challenges of Event Tourism in Bangladesh—Post-COVID-19 19. Challenges for Community Engagement in Event Tourism: A Case Study of Bundi Utsav of Rajasthan, India 20. Digital Platforms and Future Challenges of Tourism in Asian Countries 21. The Future of Event Tourism: Path for Sustainable Growth Toward 2030
