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Understand the Keys to Client Acquisition and Lasting Relationships#1 New Release in Marketing and Consumer Behavior, and Customer Relations
Making powerful connections with a prospective client, so they engage and stay with you is increasingly difficult. C. Richard Weylman's proven path to cultivating client relationships is essential for success.
Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service or an elevated experience. But none gives the reader the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does. It is the permanent business growth and success handbook for 21st century professionals in sales, marketing, and service.
Give your clients the appreciation that they deserve. Working with a company can be stressful for many clients, especially if they feel they are not being heard. 100 Proven Ways to Acquire and Keep Clients for Life reveals effective methods for providing your sincerest attention to your client base. Each chapter examines the best ways to utilize empathy, thoughtfulness, and assurance in delivering an exceptional client experience. That way, both you and your client are advocating for each other's long-term success.
Inside find genuine insight and key tips on creating and managing client relationships such as:
What buyers of every product or service actually want and why it matters
The critical link between client acquisition and long-term loyalty
The proven path to engage with people to become the provider of choice
How to create rock-solid relationships that withstand competitive pressure
If you liked business books such as Unreasonable Hospitality, The Power of Why, or Change, you'll love C. Richard Weylman's 100 Proven Ways to Acquire and Keep Clients for Life.
Contents
Contents
Introduction
Chapter One: What Clients Want and Why You Get Fired Without It
Chapter Two: How to Personalize Communications and Show Clients You Care
Chapter Three: How to Make Clients Feel Secure Emotionally
Chapter Four: How to Make Clients Feel Secure Economically
Chapter Five: How to Know Your Clients Better and Build a Rock-Solid Relationship
Chapter Six: How to Keep Clients Engaged by Creating New and Memorable Experiences
Chapter Seven. How to Be Sure Clients Always Know You Value Them and Their Relationship with You
Chapter Eight. How to Implement These Tactics for Client Retention and Business Growth
Acknowledgments
About the Author
