- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Can you make it as a professional speaker? Knowing how to deliver a great presentation is obviously important, but truly understanding how the speaking industry really works is probably even more important. What do you need to know to deal with event promoters? What can you do to take control of the room and not let the unexpected derail your presentation? Should you pursue the fee or free speaking model? What about technology? What do they mean by 'buying units.' And so much more.
In "ABCs of Speaking" industry insiders Adryenn Ashley (the "A"), Bret Ridgway (the "B") and Caterina Rando (the "C") share their combined decades of experience from both the platform and the promoter perspectives. They pull back the curtains and give you a sneak peek into how the speaking world really works. You'll learn how to build a profitable speaking business that allows you to more effectively build your platform and share your powerful message with the world.
"ABCs of Speaking" literally covers the world of speaking from A to Z and even if you already consider yourself a professional speaker you're guaranteed to pick up a few nuggets that can help you take things to the next level with your speaking. Get more gigs, make more money and impact more lives today!
Contents
Chapter A -- Analysis and Action
Chapter B -- Bookings, Bookings and More Bookings
Chapter C -- Curriculum: What are You Going to Teach Them?
Chapter D -- Demographics: Understanding Your Audience
Chapter E -- Environment: Controlling the Room
Chapter F -- Fee or Free: Speaking Models
Chapter G -- Getting the Word Out: Speaker Sheet/Website/Online Profiles
Chapter H -- Hosting: Things to Consider if You Want to Put on Your Own Events
Chapter I -- Impressions: Your Speech Starts When You Walk in the Building
Chapter J -- Joint Ventures
Chapter K -- Keeping It Real
Chapter L -- Leverage: Using Speaking to Explode Your Business
Chapter M -- Metrics: Attendees, Buying Units, Closing %, Etc.
Chapter N -- Networking
Chapter O -- Offers: Selling Products from the Stage
Chapter P-- Promoters: Dealing with Them
Chapter Q -- Quality vs. Quantity: Creating your Criteria
Chapter R -- Responsibility
Chapter S -- Storytelling
Chapter T -- Technology: Powerpoints, Texting, and More
Chapter U -- Upselling and Under-valuing
Chapter V -- Visibility: Social Media Strategies
Chapter W-- Writing a Book
Chapter X-- eXpanding Your Platform: Coaching, Membership Sites, etc.
Chapter Y -- You: It's All About You... Or Is It? (Don't be a Diva.)
Chapter Z -- ZZZZs: Avoiding Them Nodding Off by Keeping Your Audience Engaged
