Consumer Informational Privacy : Current Knowledge and Research Directions (Foundations and Trends® in Marketing)

Beke, Frank T./ Eggers, Felix/ Verhoef, Peter C.

now publishers Inc（2018/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 86 p.
• 言語 ENG
• 商品コード 9781680834420

Full Description

Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.

The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

Contents

1. Introduction
2. Information Collection
3. Information Storage
4. Information Use
5. Transparency
6. Control
7. Firm Characteristics
8. Consumer Characteristics
9. Environment Characteristics
10. Summary and Directions for Future Research
References