Full Description
This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks forward to the past, present and future of the company and the scholarly engagement surrounding it through three key areas: Disney as a Company, Disney's Representations, and Relating to Disney. 'Disney as a Company' identifies the corporate and management cultural changes over Disney's 100-year history, with contributors examining Disney's transnational media influence, changes in management strategy, and Disney's recent transmedia venture: Disney+. 'Disney's Representations' features chapters critically engaging with gender, disability, and iconic characters that imply cultural change. 'Relating to Disney' embodies the crucial work examining how audiences engage with Disney, with contributors exploring fashion, Disney Fandom and identity, and how people engage with the space of the Parks. This edited collection explores the newer additions to the company, but also reflects on the company's past over its 100 years. The chapters provide a diverse examination of the many facets of one of the most successful global media conglomerates, providing scholars, students, and interested audiences a global and interdisciplinary snapshot of the Walt Disney Company at 100 years.
Contents
Introduction
The Wonderful(?) World of Disney
Robyn Muir, Rebecca Rowe, Hannah Helm, and Emily Aguiló-Pérez
Chapter 1
Mickey Mouse's Trip to Republican China: Pictorial Culture and Transnational Media-Mix
Muyang Zhuang
Chapter 2
Brandcasting Pixar: Corporate Allegory as Corporate Strategy in the War for the Disney Succession
Jamie Clarke
Chapter 3
Disney+ as a Platform for Franchise Expansion
Jason Scott
Chapter 4
No-body Like U: Disney Boy Bands from The Jim Crows to 4*TOWN
Jennessa Hester
Chapter 5
Representations of Dwarfism: How to Laugh with Us, Not at Us
Erin Pritchard
Chapter 6
From Los Caballeros to La Familia: Ideology and the Construction of Latin America in Disney's Animated Feature Films
Abigail Fine
Chapter 7
"You Must be Bold and Daring!": How Fashion is Interpreted and Presented Through the Lens of Costuming in Disney's Animated Films
Marley Healy
Chapter 8
Geotransmedia: Space, Memory and Branding in Magic Kingdom
Ana Carolina Almeida Souza
Chapter 9
Inheriting my Ears: Disney Fandom and Identity Formation in Infancy
Cariad Martin
Conclusion
The Power of a Mickey Mouse Topic
Rebecca Rowe and Hannah Helm
