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Full Description
In this book, Alexander Ross highlights how creative entrepreneurs saved the Hollywood studios in the 1970s by establishing the calculated blockbuster, consisting of key replicable markers of success, as Hollywood's preeminent business model. Ross demonstrates how visionary individuals such as Coppola, Spielberg, Lucas, and Zemeckis helped create the modern, calculated blockbuster business model (BBM). However, with the rise of streaming giants such as Netflix and the studios struggling to compete, many consumers of entertainment now elect to partake from the comfort of their homes, making the difference between "cinema" and "television" anachronistic. Revisiting the history of those pioneering 1970s blockbusters, Ross offers distinct analysis about whether or not the calculated blockbuster can continue to lead, or whether the streamers will continue to generate their own content and, eventually, fully control the dissemination process. Scholars of film studies, screenwriting, and popular culture will find this book of particular interest
Contents
Table of Contents
Foreword
Introduction
Section I
Chapter 1: Historical Evolutionary Path to the Modern Blockbuster
Chapter 2: The Evolving Definitions of a Blockbuster and its Markers
Chapter 3: Evolution of Marketing and Promotion for the Modern Blockbuster
Chapter 4: The Evolution of Release and Distribution: Predicting Success and Challenging the Goldman Aphorism
Chapter 5: Creative Entrepreneurship: The Evolving Challenges for Hollywood's Historical Institutionalism
Section II
Chapter 6: The Godfather
Chapter 7: Jaws
Chapter 8: Star Wars
Chapter 9: E.T. The Extra-Terrestrial
Chapter 10: Back to the Future
Section III
Chapter 11: Transmedia Economy: The Evolving Relationship between Content, Commodity and Audience
Chapter 12: Netflix
Conclusion
Bibliography
About the Author
