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Full Description
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Contents
Introduction 1
How to Use This Book 3
Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7
1) Introduction to the Advertising and Branding Industry 7
2) Agencies Face Both Evolving Client Needs and Vast Changes in Media 10
3) OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots 11
4) Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant 12
5) Programmatic Ad Buying Dominates the Digital Media Market 14
6) Global Internet Market Tops 5.40 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless 15
7) Television Ads Evolve to Face New Challenges, Formats and Online Competitors 15
8) DVR Market Evolves/Time-Shifting Hurts Advertisers 16
9) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 17
10) Social Media Rakes in Global Online and Ad Revenues 18
11) Email Reigns as One of the Single Most Effective Advertising Tools 19
12) Newspapers and Magazines Rely on Digital Editions and Apps 20
13) Billboards Go Digital 21
14) Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising 21
15) Private Label Brands Grow in Share of Total Store Sales 22
16) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 23
17) Growth in China's Ad Market 24
18) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics 25
19) Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders 26
20) Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics 28
21) Regulatory Environment Is Challenging for Online Businesses & Social Media 29
Chapter 2: Advertising & Branding Industry Statistics 31
Advertising & Branding Industry Statistics and Market Size Overview 32
Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022 33
Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 34
Employment in Advertising & Related Industries, U.S.: January of 1990-2024 35
Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022 36
Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 37
Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 38
Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 39
Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 40
Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022 41
Chapter 3: Important Advertising & Branding Industry Contacts 43
(Addresses, Phone Numbers and Internet Sites)
Chapter 4: THE ADVERTISING 300:
Who They Are and How They Were Chosen 67
Index of Companies Within Industry Groups 68
Alphabetical Index 77
Index of Headquarters Location by U.S. State 80
Index of Non-U.S. Headquarters Location by Country 83
Individual Data Profiles on Each of THE ADVERTISING 300 85
Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities 434
Index by Subsidiaries, Brand Names and Selected Affiliations 436
A Short Advertising & Branding Industry Glossary 447
