Full Description
Rank higher. Get found faster. Grow smarter.
Clients don't search phone books anymore—they search Google and AI-powered tools. If your law firm isn't showing up in top results, you're invisible. Local SEO for Lawyers: How Attorneys Can Rank Higher, Get Found Faster, and Grow Smarter gives attorneys the proven road map to dominate search rankings, attract better cases, and build sustainable growth as technology reshapes legal marketing.
Written by attorney and digital marketing leader Seth Price, this practical guide reveals how to build a strong SEO foundation, create content that attracts clients while navigating AI-generated content challenges, leverage local search for maximum visibility, avoid costly mistakes in an algorithm-driven landscape, and use paid search—including AI-optimized campaigns—strategically to land cases, not just clicks.
Whether you're a solo practitioner or managing a multioffice firm, Local SEO for Lawyers provides the strategies you need to outpace competitors and thrive as AI and automation transform how clients find legal services.
Contents
Introduction
Chapter 1: Google 101
Chapter 2: The Fundamentals of Links and Off-Page SEO
Chapter 3: How to Create a Link-Building Strategy
Chapter 4: Content Is Still King
Chapter 5: The Key to Keywords
Chapter 6: Optimize Your Website Content
Chapter 7: If It's Not Indexed, It Doesn't Exist
Chapter 8: Structure to Win
Chapter 9: How to Rank, Expand, and Dominate Local Search
Chapter 10: The Science of Paid Search
Chapter 11: Landing Clients, Not Just Clicks
Chapter 12: LSAs and the Future of Paid Search
Conclusion: Two Steps You Can Take Today
