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Full Description
Amazon Best Seller in Green Business & Environmental Economics
SOMETIMES, A SIMPLE IDEA CAN CHANGE THE WORLD.Imagine a mechanism that harnesses the positive market forces of competitive advantage to reduce greenhouse gasses.
Imagine an attribute that accurately indicates a product's carbon footprint so simply that a consumer can understand it at a glance.
Imagine the competitive advantage products with low carbon footprints would have as consumers choose to purchase products that are better for the environment.
Well, it's time to stop imagining. A mechanism is here that can accomplish all of this. In Decarbonize the World, Frank Dalene will introduce you to ICEMAN®— International Carbon Equivalent Mechanism Attributed to Neutrality—an innovative climate change solution which applies established sciences and protocols to calculate and communicate a product's carbon footprint.
We all live on the same planet. We all breathe the same air. If we want to preserve this planet, this air, the time to act is now. And if we work together, we can, quite literally, save the world.
Contents
ACKNOWLEDGMENTS FOREWORD INTRODUCTION WHAT'S THE PROBLEM WITH THE WEATHER? THE SEEDS OF ICEMAN FROM HGA TO ICEMAN THE MECHANICS OF ICEMAN THE POSITIVE FEEDBACK LOOP: HARNESSING MARKET FORCES ICEMAN: FOR THIS MOMENT, AND FOR THE FUTURE CONCLUSION CONTACT
