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Full Description
PRESENCE DEVELOPS AND ENABLES PROFITABILITY.
AUTHENTIC RELATIONSHIPS ARE THE KEYS TO SUCCESS DURING THIS COMMUNICATIONS REVOLUTION.
Are your customers your most valuable brand advocates? Do you "speak" with them more than ever? Are you growing revenues as well as "likes" and expanding your return-on-marketing investments?
If not, you are losing presence and profitability!
Despite constant developments in communications technology that radically expand our ability to communicate efficiently, too many companies are losing touch with their customers while missing their growth and profitability targets—either by not taking advantage of readily available technology or by implementing technology generically without considering how the use affects their relationships with customers.
Author Phil Kelley Jr., the CEO of a fast-growing corporate communication solutions company, provides definitive steps forward for success-minded individuals and corporate boardrooms that will establish an effective presence for profitability and growth.
This pro-technology, leading-edge view of the tremendous opportunities available will positively challenge the corporate leader struggling for success during this time of massive change.
Presence and Profitability will answer the question of why your customer response results are lagging behind expectations and falling behind organizations you once dominated. It shows why and how some companies are succeeding— rapidly and at unprecedented levels of growth. It teaches you how to take full advantage of the tremendous opportunities available for connecting and engaging with an exponentially larger group of consumers. It defines powerful implementation strategies using technologies, old and new, to establish presence with customers, bringing them closer to your brand instead of pushing them away.
Contents
ABOUT THE AUTHOR ACKNOWLEDGMENTS THE IDEA SUCCESS IS ALWAYS FOUND ON THE DANCE FLOOR THE CONNECTIVITY EXPLOSION THE PRESENCE DEFICIT THE PSYCHOLOGY OF PRESENCE COMMUNICATION DEPLOYMENT MISTAKES HIDING FROM TECHNOLOGY AND CONNECTIVITY HIDING BEHIND TECHNOLOGY AND CONNECTIVITY HOW DID MY BRAND END UP THERE? TRANSACTIONAL VERSUS EXPERIENTIAL COMMUNICATIONS PRESENCE FUELS PROFITABILITY ALWAYS TAKE THE PATH OF HIGHEST VALUE FOCUS ON RELATIONAL VALUE ORG CHARTS MUST CHANGE! I'LL SEE YOU ON THE DANCE FLOOR BE PRESENT WITH US
