- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Your Guide to Building a Badass Brand.
What do you get when marriage and branding collide in a book? A hilariously entertaining read full of debate and insight that will leave you breathless from laughter and inspired by passion.
In He Said, She Said: Branding, the husband and wife team of Jaci and Michael Russo share what they've learned over their combined decades of experience working in branding and with each other. Through their unique voices, you'll learn about tried-and- true branding best practices and even get an inside look into how their agency has continued to help businesses from coast to coast thrive for the past twenty years. Between barbs, branding, and brave explorations, the Russos present an adventurous lesson like you've never experienced, delivered by the masterminds of an award-winning agency that's transformed brands inside out time and time again.
Contents
Introduction Chapter 1: It Started at TGI Friday's Part I: Brand Beginnings Chapter 2: Equal Parts Creative and Strategy Chapter 3: So, What is a Brand? Part II: The Russo Way Chapter 4: The 5 Rs Chapter 5: What's in a Message? Chapter 6: Razor Branding Part III: The Big Finish Chapter 7: Changing the Conversation Chapter 8: Word to the Wise Conclusion
