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Full Description
Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.
In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to:
Use other people's money to grow your business
Evaluate your existing businesses for franchisability
Identify the advantages and disadvantages of franchising
Develop a business plan for "growth on steroids"
Evaluate legal risk, obtain necessary documents, and protect intellectual property
Control quality better than in corporate operations
Create marketing plans and tools to attract franchises
Sell franchises to the right candidates while avoiding potential problems
Help your franchisees establish their franchise businesses
Cultivate the franchisee-franchisor relationship
Prepare your franchise business for an ultimate sale when it is time to exit
Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
