Full Description
The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it's easy for you to make critical mistakes that can you off course and significantly decrease your chances for success.
How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world.
In this insider's look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You'll learn:
How to master media and other key marketing channels authors should use
Keys to capturing the browsing buyer in bookstores and online
The new publishing landscape and how it impacts you
How to increase the readability of your book so readers keep coming back
How your book is the key piece of your own information marketing empire
And much, much more
Contents
Section 1 -- Before You Write
Mistake #1 Believing You Can't Write a Book
Mistake #2 Writing a Book for the Wrong Reason
Mistake #3 No Real Understanding of Your Target Market
Mistake #4 Expecting Instant Success
Mistake #5 No Understanding of the Various Publishing Models
Mistake #6 Lack of Perception of Perceived Value in Information Marketing
Mistake #7 Trying to do Too Many Products at the Same Time
Section 2 -- The Business of Your Book
Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost
Mistake #9 Not Understanding the Lifetime Value of a Reader
Mistake #10 You Don't Know Your Numbers
Mistake #11 Not Knowing How Bookstores Really Work
Mistake #12 Trying to Wear Too Many Hats
Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House
Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don't
Mistake #15 Not Understanding Your "Rights"
Mistake #16 Failure to Register Your Copyright
Mistake #17 Expecting Other People to Do It for You
Mistake #18 No Commitment to Continual Learning
Mistake #19 No Continuity Revenue
Section 3 -- Writing Your Book
Mistake #20 Writing a Crappy Book
Mistake #21 Poor Book Title
Mistake #22 Bad Cover Design
Mistake #23 Writing a Book that is Not Easily Consumable
Mistake #24 Poor Interior Layout
Mistake #25 No Name Capture Mechanisms Built Into Your Book
Mistake #26 No Branding
Mistake #27 Doing an Ebook Only
Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book
Section 4 -- Marketing Your Book Before It's Written
Mistake #29 Failure to Develop a Book Proposal/Book Business Plan
Mistake #30 No List Building Efforts in Advance of Book Publication
Mistake #31 No On-going Communication with the Lists You're Building
Mistake #32 No On-going Commitment to Marketing
Mistake #33 Not Using Social Media Properly
Mistake #34 Lack of a Press Kit
Mistake #35 Lack of a Blog
Mistake #36 Not Attending Live Events to Network
Mistake #37 Not Owning Some Key Web Properties
Mistake #38 No Understanding of How One Achieves Bestseller Status
Mistake #39 You Can Write a Book but You Can't Write Sales Copy
Section 5 -- Marketing Your Book After It's Written
Mistake #40 Not Using Public Speaking to Build Your Platform
Mistake #41 Becoming a Media Diva
Mistake #42 Not Being Ready for the "Big Stage"
Mistake #43 Underestimating the Power of Radio
Mistake #44 Not Leveraging the Full Power of Amazon
Mistake #45 Not Getting the Most Out of Book Signings
Mistake #46 Incomplete Profile Pages in Your Distribution Channels
Mistake #47 Underestimating the Value of Book Reviews
Mistake #48 Not Capturing the Browsing Buyer
Mistake #49 No Use of Video in Your Marketing Efforts
Mistake #50 Afraid to Give Books Away
